Would you like to learn web marketing at a rapidly growing D2C brand?
Would you like to learn web marketing at a rapidly growing D2C brand?
HushTug is currently recruiting a full-time web marketer to promote our products and brand.
Learn from industry-leading know-how and work with us to grow HushTug into a globally recognized brand.
01 What is HushTug?
HushTug is a men's leather brand founded in 2019.
None of the founding members had any experience in the apparel industry, but the company is run by eight full-time employees and has grown to the point where it receives over 100 orders every day.
Although we mainly sell online, we plan to open our flagship store in Ikebukuro in 2023, and our second store in Harajuku Omotesando in January 2025. We are aiming to open our third store this year.
Currently, the brand is growing at a rate that surpasses that of established brands that have been in business for decades, and is also expanding into new women's brands and overseas markets.
02What is Marketing?
To put it simply, web marketing involves using the internet to promote a company's products and services and maximize sales and profits.
For us, it's about getting customers who don't know about HushTug interested and buying our products.
Many of our HushTug customers purchase our products without seeing the actual product, simply by looking at information online.
If you think about it logically, you would be scared to pay more than 20,000 to 30,000 yen for a brand you've never heard of before.
However, HushTug actually receives around 100 orders per day.
This does not mean that we are collaborating with any famous designers (rather, we are a brand that all started as apparel beginners).
We don't lie to our customers through exaggerated advertising (the official website has over 6,500 customer reviews, with an average rating of over 4.5/5.0).
So why are HushTug products selling so well? It's because they use a sales method that captures the essence of marketing.
[Article] A complete record of what happened from the launch of the brand to exceeding monthly sales of 8.4 million yen in about 8 months
https://note.com/hushtug/n/nd763ecd58032
[Article] A complete record of what happened from the launch of the brand to monthly sales exceeding 30 million yen in about 32 months
https://note.com/hushtug/n/nf43c165e717f
Some of these are mentioned in the two notes above, but here are some specific examples:
- Is the image attractive enough to inspire purchase desire at first glance?
- Is the website structured to make people want to buy now, not someday?
- Have you anticipated any concerns you may have before purchasing and been able to dispel them all?
I am conscious of things like this.
In today's world where using the Internet has become commonplace, it is said that there is no company that does not need web marketing, and it is a skill that is essential for all companies.
Whether you're a second-hand clothing store selling imported clothing, a small shop selling rice balls in a shopping district, or a construction company building local homes and buildings, all of these businesses can increase their sales by using web marketing skills.
If you can learn the essence of marketing, you will become a person that any company will want.
Even if you end up leaving HushTug, you'll likely receive many offers with high salaries.
Returning to the topic at hand, what we look for in web marketers is people who "understand the essence of what makes something sell and can help grow a brand."
From the day you join the company, you will be entrusted with one of our marketing initiatives and will learn marketing theory through practice.
We will teach even those with no experience from the ground up, so as long as you have the desire to grow, you can be fully successful.
In addition to marketing work, you will also need to perform other ancillary tasks such as data entry and email correspondence with external parties.
If you choose a job with the thought, "I only want to do this job," we believe you do not have the potential to grow, so please refrain from applying to HushTug.
03About the business
First, you will take over measures that have already produced results at our company and develop a sense for generating sales (even those with no experience will see results if they follow the manual).
The specific job duties are advertising management.
Our company manages eight media outlets, including Google and Instagram, and you will be responsible for managing some of these media outlets from your first day on the job.
■ Examples of advertising operations
09:45~11:00
- Check your advertising results up to yesterday from the management screen
- Write a summary of what happened, why it happened, and what actions you can take to improve it.
- Report the above on Slack (internal business chat)
11:00~12:00
- Adjust budgets for creatives that are producing results and those that aren't.
- Hold online meetings with the people in charge of each media outlet and test new features if any are available.
12:00~13:00
- Lunch break
13:00~14:00
- Participate in a meeting with the representative and members involved in marketing
- Share what worked and what didn't work for each medium and team
- Based on the company-wide policy, determine the goals and to-do list for each media
14:00~16:00
- Communicate with the interns who are working that day
- Analyze your competitors' latest ad creatives and list the elements you can incorporate into your own
- Formulate new creative production policies and give instructions/requests to interns
16:00~18:45
- We interview customers to find out what attracted them to the product and made them purchase it.
- Based on the feedback received, we will consider catchy slogans and appeals that will resonate with consumers.
- Submit the completed new creative
Initially, you will be asked to handle a daily budget (advertising expenses to be spent per day) of around 100,000 yen, and once you become accustomed to it, you will be asked to handle a budget of several hundred thousand yen.
Once you have developed a sense of generating sales, you will gradually be entrusted with new initiatives.
Specific new initiatives will vary depending on the time period, but we are currently placing advertisements in a certain Asian region.
In fact, we are seeing an increase in purchases from customers in the region, and we will continue to try various new initiatives, so those who join us will be responsible for some of these new initiatives.
04About in-house marketers
There are currently three marketers working in the company:
We will introduce the areas of responsibility of each of them.
Kase-san, joining in February 2024 / 27 years old / no marketing experience
- Engaged in launching and managing an SEO media company
- Writing articles in Japanese, English, and Chinese to help attract inbound tourists to stores
- Served as the manager of an e-mail newsletter with over 40,000 subscribers
- Achieved sales of tens of millions of yen per month via email newsletters
- Manages approximately 10 interns and is responsible for almost all text creative production within the company.
Kumagai-san, Joined August 2024 / 31 years old / Marketing experience
- Manages a total of six media outlets, including Google Ads, and handles approximately 70% of the company's advertising budget.
- Based on interviews with dozens of customers, we create appeals that tap into user insights.
- Specializing in quantitative data analysis, we deliver effective advertising by utilizing the characteristics of various media.
- Within six months of joining the company, he increased the company's advertising spending by 250% and expanded the number of advertising media from two to eight.
Kubo-san, joining in September 2024 / 24 years old / no marketing experience
- Meta handles about 30% of the company's advertising budget for TikTok ads
- We are trying to advertise in a certain Asian region.
- He specializes in video creative production and is responsible for directing almost all video production within the company.
- Manage approximately 5 interns who are involved in video production.
- He was in charge of TikTok Live as a new initiative, and has a track record of generating sales of 500,000 yen from a single live performance.
All of the marketers mentioned above achieved an annual salary increase of 1.2 million to 2.4 million yen within six months to one year, and are currently active as core members of the company (note that we do not guarantee that new employees will receive the same salary increase).
New employees will be directly supervised by Mr. Kumagai.
05Desired talent
At HushTug, marketing roles are the star of the show.
This is the position that is most committed to sales and profits within the company, and is the job with the greatest responsibility.
No matter how attractive your product is or how satisfying your customer support is, if you cannot generate sales, your company will go bankrupt.
It is no exaggeration to say that the fate of a company rests in the hands of its marketers.
Because it is such an important position, the level of qualifications expected by the company is the highest of all job positions.
Saying things like "I tried hard but I didn't get results" is not acceptable; you are in a position where you are always expected to produce results.
However, you will gain more experience than anything else and be able to grow significantly as a businessman.
Below is the story of an employee who changed jobs to a web marketing position with no prior experience.
[Article] I changed jobs to a full-time web marketing position at HushTug with no prior experience...
https://note.com/hushtug/n/ne047274ef46f
The biggest feature of a marketing job is that the pressure is high, but the rewards are also great.
In addition, the characteristics of people who are a good fit for HushTug's culture and those who are not are listed below. Please be sure to read this before applying.
Characteristics of suitable personnel
- Those who have high aspirations to become a top marketer and are prepared to put in effort to achieve this.
- Someone who is not just good at talking, but who is not afraid of failure and who will not give up until they succeed.
- Those who do not blame others or the environment for their failures, but take responsibility for everything themselves, and continue to strive for self-improvement.
- Those who find joy in satisfying customers and who believe that "other people's happiness is their own happiness"
Characteristics of unsuitable personnel
- Those who think it's enough to become a decent marketer
- People who have unnecessary pride and are unable to follow advice
- People who blame others or the environment, don't learn from their mistakes, and have no desire to grow.
- People who think that it's okay as long as they are happy, and who cannot sympathize with doing business with honesty towards customers.
06About work style
Workplace
The main work location is an office located a 5-minute walk from Otsuka Station in Tokyo. You may also be required to work at our Ikebukuro main store or Harajuku Omotesando store on an irregular basis.
There is currently no possibility of the base being far away from this area or of being transferred.
Workplace atmosphere
We have eight full-time employees, with a gender ratio of seven men and one woman (plus two male executives).
There are 15 contract or part-time employees (7 men and 8 women), with an average age of around 25.
Intern interview note
[Article] A story about an ordinary college student who loves sports trying SEO marketing with "zero advertising costs"
https://note.com/hushtug/n/n8e034cb44106
[Article] A Must-See for Students Looking for Part-Time Jobs! Learn Customer Service and Web Skills with HushTug | Real Experiences of People with No Experience
https://note.com/hushtug/n/n0c38da6d93d0
[Article] What is it like to be an intern at Bags x SEO Marketing? A student who has been with the company for a few months tells us!
https://note.com/hushtug/n/n5b352f1365e2
Each member works towards high goals every day, but we also aim to create a workplace that completely eliminates unnecessary stress (hairstyles and clothing are also completely up to the individual).
There are no strict hierarchical relationships or internal politics in our workplace, and everyone is focused purely on improving their own skills and increasing customer satisfaction.
HushTug designer Nakajima
He also appears on YouTube
Taking action is encouraged, and there is a strong culture in which failure is also valued as proof that one has taken action.
The remote work system that previously existed has now been abolished for productivity reasons, but after coming to the office in the morning, it is acceptable to go to a place where you can concentrate best (such as a cafe or park) and work there.
Also, because we have a small number of employees, you will be able to work closely with the president and vice president, and you will have many opportunities to gain exposure to the management of a venture company.
About holidays
One of the cultures at HushTug is to "rest well when you need to rest."
Employees are given two days off per week, and are required to declare their preferred days off for the following week by the previous Sunday.
We are required to come to work on Tuesdays as there is a general meeting, but we are free to take days off on other days.
We do not have holidays, but we do have special holidays during Obon and the New Year period.
In addition, all employees are entitled to 100% paid leave, so they can use it freely.
No one is forced to work overtime, so all employees go home on time almost every day.
When you do take a break, make sure to rest well and maximize your performance during work hours.
07Application Guidelines
| Business content | Web marketing for the leather brand "HushTug" |
|---|---|
| Employment type | full-time employee |
| Work place | Keian Building 5F, 2-18-7 Higashi-Ikebukuro, Toshima-ku, Tokyo (Approx. 5-minute walk from Otsuka Station on the JR Yamanote Line) |
| Working hours and holidays |
|
| Salary |
Annual salary: 3.6 million to 7 million yen (varies depending on skills and achievements)
Bonus and salary review: Once a year (April every year) |
| Employee benefits | Complete social insurance Commuting allowance (up to 20,000 yen per month) |
| Eligibility | Nothing in particular (no experience necessary) |
07 Recruitment flow
We will recruit according to the following process:
Apply via LINE
Please contact us via the official LINE at the bottom of this page.
We will respond within 3 business days.
First interview
You will have a first interview with our representative, Toda.
We will have casual conversations and decide whether you will be a good fit for the HushTug culture.
<Toda_SNS account>
YouTube
https://www.youtube.com/@ec_web-marketing
Final interview
The final interview will be with Vice President Takahashi.
We will discuss more detailed matters such as the actual work content and requirements, and then decide whether or not to hire you.
Job offer
We will contact you via LINE within a few days of the final interview to let you know whether you have been selected or not.
If you are selected, we will discuss and confirm your start date.
08How to apply
Please apply via the official LINE account at the bottom of this page.
Please contact us by filling out the necessary information below.
- Name
- Age
- Desired job type
- resume
- Resume
09Finally
HushTug is a young brand that was founded only six years ago, but we aim to make it one of the top brands in Japan, and we also plan to diversify the brand into other genres beyond leather goods and expand overseas.
HushTug is currently in its early stages, and we expect all current members to play an active role as future executive members.
Compared to large corporations, our internal structure is still not fully developed in some areas, but everyone has a venturesome mindset and is eager to grow.
If you produce results, you'll receive a large raise, and you'll also have the opportunity to experience a rapidly expanding brand up close.
Although there are many challenges, we promise that when you look back in the future, you will be able to say with sincerity that you are glad you joined HushTug.
- Do a decent job for a decent salary and waste your life?
- Will you be able to find a bright future in a challenging yet rewarding environment?
It's up to you to decide.
We are looking for applicants who are enthusiastic about becoming a top-class marketer.
*Due to delivery rates, all communication up until your first day at work will be conducted via LINE rather than email.
(Please rest assured that the information you provide will not be used for any purpose other than recruitment.)