About HushTug
The perfect supporting role to make your customers stand out
HushTug was founded in 2017.
As we were new to the apparel industry, we were met with harsh comments such as, "There's no way a beginner can run a brand."
However, they did not give up and became a brand loved by many customers because they had a strong desire to "not give up on the challenge just because others influenced them."
For someone else. For yourself.
I want to be the best supporting actor to your extremely cool self as you take on new challenges.
HushTug supports everyone who takes on the challenge.
Four special features of our products
① Design
We want to create products that bring out the best in our customers.
With this in mind, HushTug products do not display any logos that would assert their brand identity.
Furthermore, we pursue simple designs that are not affected by trends, as we want our products to be used for a long time.
② Price
At HushTug, we value value for money.
"Improve quality but keep prices down"
In order to realize these two seemingly contradictory goals, we chose to
We carry out all of our product planning and development → sales → post-purchase support in-house.
This is a business model that cuts costs other than material and labor costs as much as possible.
Because there are no middlemen, we are able to cut unnecessary costs and provide products with excellent cost performance.
③ Material
Many of our products use Himeji leather, which is highly regarded around the world.
It has a high-quality, supple texture and you can enjoy the beautiful changes that occur over time.
④ Technology
Many of our products are made at Handbag Suzuki, a Japanese sewing factory with approximately 90 years of history.
All of the work is done by hand by skilled craftsmen, with precision that does not allow for even a few millimeters of error.
HushTug's four principles
#1 All information is open
With the desire to be an honest brand to our customers, we disclose all information about the materials used in our products, the factories and craftsmen who make them, and the costs of the manufacturing process.
By discreetly disclosing all information, we aim to be a brand that customers can purchase with confidence.
#2 Simple x High Quality
To ensure that you can enjoy using our products for a long time, we focus on providing products with simple designs that are not affected by trends.
While maintaining high quality, we strive to create functional products that are "easy to use for a long time."
#3 Preserve culture for the future
The world is home to many cultures and technologies that we can be proud of.
By manufacturing the final product in countries where the materials and technology are available, we aim to expand employment and improve technology, and by contributing to economic development, we will protect the wonderful traditional culture and techniques of each country and pass them on to the future.
#4 Good for all sides
There's no point if it doesn't make everyone involved happy.
HushTug will continue to be a win-win for consumers, producers, and society. We will also add the future (next generation) to the existing win-win situation, aiming to be a brand that connects to future generations and does not pass on problems to the next generation.
The idea behind the brand name
Mass production, driven by factors such as the rise of fast fashion, is destroying the environment and causing serious damage to the health of people living near factories. Mass production and mass consumption are some of the world's biggest social issues.
The pursuit of profit is natural for a company.
However, upon learning this reality, we thought,
"We want to convey the message to our customers to 'select and buy only what they really need', rather than mass production and mass consumption."
"I want people to take good care of things that can be used for another 10 years."
That is what it means.
With this in mind,
Hush → Calm down something
Tug → to pull something hard
The name is a combination of these two, and conveys the meaning of "putting a stop to mass production and mass consumption and becoming a brand that leads the apparel industry in the next era."
The thoughts behind the brand logo
The square in the center represents the stereotypes and common sense that are prevalent in society, as well as one's own limitations.
The two arrows extending diagonally from it represent the image of breaking out of that shell, and convey the message: "Take bold challenges and go beyond the common sense established by society and the limits you have set for yourself."
Additionally, the entire logo is based on the image of a square box, representing the cardboard boxes in which products are shipped to customers.
The moment when the product arrives and you open the cardboard box is a very exciting moment.
To make that moment an inspiring experience rather than a disappointing one, we have incorporated into the logo the determination of all our craftsmen and employees to continue to work hard together.
