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[HushTug] 2WAY square bag now on sale!
Introducing the new "2WAY Square Bag" mini bag from HushTug.
This model inherits the structure and quality of the existing "Square Business Bag" (left), but has been redesigned to be more compact and easier for everyday use.
While the demand for mini bags is increasing,
"There are few mini bags with a clean look that adults can carry."
"2-way functionality would be even more convenient."
In response to these voices, this new challenge was born.
Linear and refined design
The overall design is based on a square shape, creating a minimalist and sharp impression.
Firm interlining on the surface for a self-standing structure
Recessed handle that uses as little metal hardware as possible
No embellishments on the back for an ultimately simple look
While a zipper pocket is placed on the front, embellishments are intentionally eliminated from the back.
The balance allows you to change the look and carry either side as the "front".
HushTug's first detachable shoulder strap
This bag is primarily designed to be carried by hand, but a shoulder strap can be attached for shoulder-carrying depending on the occasion.
Thick, soft shoulder strap prevents shoulder pain
Length can be adjusted precisely
Single-shoulder carry style is elegant and recommended
Carrying with the strap shortened and hanging down is also highly fashionable
When not in use, the shoulder strap can be removed for a sleeker look.
Calculated internal structure for more storage than it appears
A zipper pocket is placed on the outside.
You can create a dedicated spot for small items you want to access quickly, such as a smartphone (standard size), key case, and card case.
The interior has a magnetic closure.
The top finish uses cowhide, adding a touch of luxury.
The lining is made of suede-like polyester, creating a business-like atmosphere.
Storage examples
11-inch iPad (can be stored with room to spare)
500ml plastic bottle
Bi-fold wallet, mobile battery, earphones
Long wallet (can be stored vertically)
Pouch
Despite its minimalist appearance, it has ample storage capacity, so you can rest assured even if you have more items.
The structure is designed to maintain its shape even with a plastic bottle or tablet inside.
The beauty of the "square" expands styling possibilities
It pairs perfectly with clean-cut coordinates such as jackets, suits, shirts, and slacks.
Its design is not too business-like, so it naturally blends in with casual weekend attire.
Carry by hand for a smart look
Carry on the shoulder for a light feel
Shorten the strap and wear it like an accessory
We aimed for a bag that doesn't assert itself too much, but rather enhances the wearer's style.
Development background
Immediately after introducing the sample on YouTube, we received a lot of positive feedback. However, we were committed to ensuring a mass production system and starting with inventory sales, so it took us a long time to finally complete it.
"It would be great if it was 2-way."
"Even a mini bag should have elegance."
This is a new proposal that embodies such voices.
Conclusion
The 2WAY Square Bag is perfect for those who seek both the convenience of a mini bag and a sophisticated impression.
Storage capacity, functionality, and a refined appearance –
We hope you'll experience all of it firsthand.
The actual product is on display at our stores in Harajuku and Ikebukuro, so please try it on in front of a mirror.
We hope you'll continue to look forward to HushTug's craftsmanship.
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Store Information
In addition to our online store, HushTug also has physical stores.
You can purchase new products on the spot, so please feel free to stop by.
*Please note that only cashless payments are accepted. Cash payments are not possible.