New colors of our quilted bags are now available!
Hello! I'm Kuramoto, in charge of developing women's products at HushTug.
This time, I'd like to introduce the new color pink beige for our popular women's product, the "Quilted Bag."
While black is already available, this time I've summarized everything from the inspiration behind the development to the key features and storage capacity.
In addition to its charming appearance, it's designed with meticulous attention to detail to ensure it's a pleasure to use every day.
Please read to the end.
Development Process
After planning standard items like business totes, backpacks, and makeup pouches, this time we started by "creating something I genuinely wanted myself."
What we chose was quilting.
The strong visual impact of quilting means that the precision of the finish directly affects the perceived quality, so while it's challenging, I dared to take it on.
Key Features
1. Quilted Look
Our greatest attention to detail went into the appearance of the quilting.
The size of the stitches and the puffiness determine the overall impression, so we made fine adjustments in consultation with the craftsmen.
Quilting is a challenging technique, but it significantly affects the final result, so we paid particular attention to this aspect.
2. Usability
The handle has a core material to ensure stability, and an outer pocket on the back allows for quick access to items like smartphones.
It has three slim pockets that can store lipstick, making quick touch-ups easy when you're out and about.
3. Material Selection
To match the quilted look, we chose a smooth-leaning leather with a subtle grain, giving it a feminine touch.
The texture of the leather is slightly different from our usual HushTug products, so repeat customers will surely enjoy this distinction.
Size
The size is 18.5cm wide, 15cm high, and 10.5cm deep.
It is designed to look good when worn.
The shoulder strap length is 100cm.
This was a particularly important point for us; we adjusted the length so that it would sit at the most flattering and comfortable position, regardless of the wearer's height.
Due to the construction of the chain shoulder, adjusting its length is not straightforward, so we meticulously refined the length from the second sample to the final sample before completing it.
Summary
Today, we introduced the new pink beige "Quilted Bag," covering everything from its development history to production details and storage capacity.
It's available at HushTug Harajuku and Ikebukuro stores, as well as our online store, so please check it out if you're interested.
▼Related video here▼
Shop Information
In addition to our online store, HushTug also has physical stores.
You can purchase new products on the spot, so please feel free to stop by.
*We only accept cashless payments. Please note that cash payments are not accepted.
