[HushTug] The first sample of the vertical mini tote bag is now complete!
Hello, I'm Nakajima, the designer of HushTug.
This time, we will introduce the first sample of our newly completed "Vertical Mini Tote."
Until now, Hashtag has offered two types of bags: the Zip Mini Tote and the Leather Mini Tote .
Both bags have been well-received for their large size, which allows them to fit A4 files, but in talking with customers in stores, we have heard an increasing number of people say , "I want a more compact mini tote bag."
That's how this new vertical mini tote bag was born.
Features of the completed 1st sample
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The entire design is vertically long .
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The size is large enough to store a 500ml PET bottle or a long wallet vertically .
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Compared to conventional mini totes, it is about 2/3 the height and slightly slimmer in width.
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Although compact, it maintains a firm tension and high-quality finish.
Interior specifications
① Lining
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Suede-like beige lining .
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It has a high-quality look and feel.
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Zipper pocket : Securely store valuables such as AirPods and keys.
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Open pocket : Quickly take out and put in your smartphone or small items.
▶️ It's compact yet designed to keep everything you need organized.
Planned improvements
There are some issues that have become apparent when actually using it.
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The zipper pocket is a little too deep → I plan to make it a little shallower
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The opening is narrow and difficult to open and close → Adjust the zipper position upwards
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The storage capacity is sufficient, but it will be possible to make it more spacious by increasing the width and gusset by a few centimeters.
We will improve these and strive to make the next sample even easier to use.
Actual storage image
Even with this size, it can easily fit all the things you need for everyday use.
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500ml PET bottle (stored vertically)
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Round long wallet (vertical storage)
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Large smartphone
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Small pouch
It has more storage capacity than it looks, making it perfect for everyday use.
Usage scenarios
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The basic style is hand carry , and it can be carried in the same way as existing mini totes.
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It's compact, so it doesn't get in the way even when held down, and it looks stylish.
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In hot weather, you can store plastic bottles and tumblers, and even a folding umbrella can be neatly stored vertically.
▶️ This is the perfect size for those who don't want to carry a bag that's too big, but still want to store the bare necessities.
summary
This time, we introduced the first sample of the vertical mini tote bag.
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Compact yet has storage capacity
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The next sample will be developed based on the improvements.
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If there are no problems, we plan to move forward with commercialization.
We will notify you again if the product actually goes on sale, so please look forward to it.
▼Related videos here▼
Physical store information
HushTug operates an online store as well as physical stores .
You can also purchase new items on the spot, so please feel free to stop by.
*Payment is cashless only. Please note that cash payments are not accepted.