[HushTug] 2WAY square bag now on sale!
Introducing the new mini bag "2WAY Square Bag" from HushTug.
This model inherits the structure and quality of the existing "Square Business Bag" (left), but has been redesigned to be more compact and easier to use in everyday life.
While the demand for mini bags is growing,
"There are few elegant mini bags that adults can carry."
"A 2-way bag would be even more convenient."
This new challenge was born in response to these voices.
Linear and refined design
The overall design is based on a square, creating a minimalist and sophisticated impression.
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Hard interlining is used on the surface for a self-supporting structure.
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Recessed handles that minimize the use of metal fittings
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No embellishments on the back for an ultimately simple look
While a zippered pocket is placed on the front, embellishments are intentionally omitted on the back.
This balance allows you to change the look and carry either side as the "front".
HushTug's first detachable shoulder strap
This bag is typically intended to be carried by hand, but the shoulder strap can be attached for shoulder-carrying depending on the situation.
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Thick and soft shoulder strap prevents shoulder pain.
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Length can be fully adjusted.
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Over-the-shoulder style is elegant and recommended.
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Shortening the strap and letting it hang is also a fashionable way to carry it.
When not in use, the shoulder strap can be detached for a neat look.
Calculated internal structure that stores more than it looks
A zippered pocket is placed on the outside.
You can create a designated spot for small items you want to access quickly, such as a smartphone (standard size), key case, and card case.
The interior has a magnetic closure.
The top finish uses cowhide leather, creating a luxurious impression.
The lining uses suede-like polyester, giving it a business-like feel.
Storage example
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11-inch iPad (can be stored with plenty of room)
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500ml plastic bottle
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Bi-fold wallet, mobile battery, earphones
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Long wallet (can be stored vertically)
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Pouch
Despite its minimalist appearance, it has a large capacity and offers peace of mind even if your belongings increase.
The structure is designed to maintain its shape even when a plastic bottle or tablet is inside.
The beauty of the "square" that expands styling options
It pairs perfectly with jackets, suits, shirts, slacks, and other elegant outfits.
The design isn't too business-like, so it blends naturally with casual weekend wear.
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Carry it by hand for a smart look
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Carry it over the shoulder for a light feel
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Shorten the strap and wear it like an accessory
We aimed for a bag that doesn't overpower the wearer, but instead enhances their style.
Development background
Although we received a lot of feedback immediately after introducing the sample on YouTube, we took our time to perfect it because we were committed to establishing a mass production system and starting with in-stock sales.
"It would be great if it was 2-way."
"I want a mini bag that still looks elegant."
This is a new proposal that embodies those voices.
Conclusion
The 2WAY Square Bag is perfect for those who seek both the convenience of a mini bag and a sophisticated impression.
Storage capacity, functionality, and a high-quality appearance—
We would be delighted if you could experience all of these firsthand.
The actual product is on display at our Harajuku and Ikebukuro stores, so please feel free to try it on in front of a mirror.
We hope you continue to look forward to HushTug's craftsmanship.
▼Related videos here▼
Store Information
In addition to our online store, HushTug also has physical stores.
You can purchase new items on the spot, so please feel free to stop by.
*Please note that only cashless payments are accepted. Cash payments are not possible.
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