[HushTug] Smart Tote in Dark Gray is now available
Hello! This is Nakashima, a designer at HushTug.
I’m excited to announce the release date for a new product.
We will be selling the Smart Tote in Dark Gray.
The popular "Dark Gray" color, previously available for leather tote bags and drawstring leather bags, is finally coming to the Smart Tote.
In this article, I will detail its storage capacity, color features, and sales information.
Please read to the end.
Background on its creation
While talking with customers at our stores, we frequently heard:
"Don't you have a Smart Tote in dark gray?"
"I would definitely buy it if you did!"
Indeed, while dark gray is a standard color for other tote bags, it wasn't available for the Smart Tote.
In response to this feedback, we decided to create a new "Smart Tote x Dark Gray" combination.
The finished product was even better than expected, creating a perfectly balanced impression of elegance and sophistication.
For example, it pairs exceptionally well with a navy jacket, making it a versatile color that naturally blends into both formal and casual settings.
Exterior design
The Smart Tote uses a softer leather than our leather totes or zip mini totes.
It wasn't originally designed to stand upright, so it may lean slightly when placed down, but this flexibility allows you to enjoy the supple, relaxed texture of the leather.
The opening is a magnet type, without a zipper.
This makes it easy to put in and take out PCs and A4 files, making it a convenient business bag.
While those prioritizing security might prefer a zip-type tote, wearing the Smart Tote over your shoulder keeps the contents out of sight, ensuring peace of mind.
Additionally, the handle length is designed so that it does not drag on the ground when carried by hand, allowing for a balanced look whether carried on the shoulder or by hand.
Size and interior design
The basic dimensions of the "Smart Tote Dark Gray" are as follows.
With a slightly vertical silhouette overall, it can be comfortably worn over the shoulder even when wearing a coat or down jacket in the coming season.
For the interior, while black, navy, and brown models use a beige lining, the dark gray model features a gray lining.
This is consistent with other dark gray products such as leather totes, zip mini totes, and drawstring leather bags.
All metal parts, such as zippers, and the logo are unified in silver.
This creates a cohesive and elegant finish for the overall tone.
The interior structure is the same as existing Smart Tote series.
About Storage
Despite its slim appearance, the Smart Tote offers ample storage for everyday use.
Here's a breakdown of items that can be stored, organized by compartment and pocket.
① Two open slip pockets
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Business card holder
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Mobile battery
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Smartphone (fits up to iPhone Max size)
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Key case
Since there are no zippers, items are easy to access, making it convenient for storing frequently used small items.
② Zippered Pocket
Opposite the two slip pockets is a zippered pocket.
- Long wallet
With a zipper, valuables and items you don't want to drop can be stored securely.
③ Main Storage Space
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Laptop (fits 13-14 inches / 16 inches will protrude slightly at the top)
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A4 files
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500ml plastic bottle (can be stored upright)
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Folding umbrella (can be stored upright)
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Pen case
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Pouch (for chargers, cosmetics, cables, etc.)
With a wide gusset, it maintains its sleek silhouette even when full, and resists losing its shape.
It's designed to neatly accommodate items like water bottles, laptops, and pouches simultaneously, creating a balanced storage solution.
It's designed to have a capacity that's easy to use for any occasion, whether it's commuting, school, or weekend outings.
Sales Details
The "Smart Tote Dark Gray" will be available for purchase starting on October 26th (Sunday) at 12:00 PM on our official online store.
The price will be 26,980 yen including tax, the same as existing Smart Totes.
If you wish to see the actual product, display items are available at our two stores: Ikebukuro and Harajuku Omotesando.
If you want to check the actual color and texture before purchasing, please visit our stores.
This new color, the "Smart Tote Dark Gray," is a versatile tote that is simple, elegant, and naturally complements any outfit.
Experience the lightweight comfort and storage capacity unique to the Smart Tote, combined with the intelligent and calm atmosphere of dark gray.
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Physical Store Information
HushTug has physical stores in addition to its online store.
You can purchase new products on the spot, so please feel free to stop by.
*We only accept cashless payments. Please note that cash payments are not accepted.
