[HushTug] Smart Tote in Dark Gray is now available

Hello! I'm Nakajima, the designer of HushTug.

This time, we would like to introduce the release date of our new products.

The item for sale is the Smart Tote in Dark Gray .

The popular "dark gray" color, which has previously been available on leather tote bags and drawstring leather bags, is finally available on the smart tote.

In this article, we will introduce in detail the storage capacity, color characteristics, and sales details.

Please be sure to watch until the end.

About the production process

While talking to customers in the store,

"Do you have a dark gray Smart Tote?"

"If there is one, I definitely want one!"

We received many comments like this.

Indeed, dark gray is a standard color for other tote bags, but it is not available for the Smart Tote.

In response to this feedback, we decided to create a new combination: "Smart Tote x Dark Gray."

When I saw the finished product, it turned out to be a better match than I had imagined, and it gave off a very well-balanced impression that combined elegance and calmness .

For example, it pairs perfectly with a navy jacket, making it a versatile color that blends naturally with both formal and casual outfits .

About the exterior construction

The Smart Tote uses softer leather than the Leather Tote and Zip Mini Tote.

It is not originally designed to stand on its own, so it may tip over a little when placed down, but its appeal lies in the fact that it is flexible and you can enjoy the soft texture of the leather .

The opening is magnetic and does not have a zipper.

This makes it easy to take out and put in a PC or A4 files, making it easy to use as a business bag.

For those who prioritize security, we recommend a zip-up tote, but you can also use a smart tote safely as it will make it difficult for people to see what's inside if you carry it over your shoulder .

The handle is also designed to be long enough so that it doesn't scrape the ground when held by hand, and it can be carried comfortably either over the shoulder or in the hand .

Size and interior design

The basic size of the "Smart Tote Dark Gray" is as follows.

The overall silhouette is slightly elongated , so you can comfortably drape it over your shoulders even when wearing a coat or down jacket in the coming season.

The interior is lined in beige for the black, navy, and brown versions, but in gray for the dark gray version .

This is the same specification as other dark grey products, including the leather tote, zip mini tote and drawstring leather bag.

All metal parts such as zippers and logos are silver .

The overall tone is unified, resulting in an elegant and unified finish.

The interior structure is the same as the existing Smart Tote series.

Introducing storage

Although it looks slim, the Smart Tote has ample storage capacity for everyday use.

We have organized the items that can actually be stored by storage location and pocket.

① Two non-zippered pockets (flat pockets)

  • Key Case

  • Business card holder

  • Mobile battery

  • Smartphones (up to iPhone Max size)

Since it does not have a zipper, it is easy to take out and is convenient for storing frequently used small items together.

②Zippered pocket

There is a zipper pocket on the opposite side of the two flat pockets.

  • Long wallet

It has a zipper so you can safely store valuables and items you don't want to lose.

③Main storage space

  • Notebook PC (compatible with 13-14 inch models; 16-inch models have a slightly protruding top)

  • A4 file

  • 500ml plastic bottle (can be stored vertically)

  • Folding umbrella (〃)

  • Pencil case

  • Pouch (charger, cosmetics, cables, etc.)

The gusset width helps prevent the bag from losing its shape even when stored, maintaining a neat silhouette.

It is designed to fit a PET bottle, PC, and pouches all in one place with a good balance .

The capacity is designed to be easy to use in any situation, such as commuting to work, school, or going out on the weekend.

Sales details

The "Smart Tote Dark Gray" will be available for purchase on the official online site from 12:00 on Sunday, October 26th .

The price is the same as the existing Smart Tote, 26,980 yen (tax included ).

If you would like to see the actual product, we have display items available at our two stores : Ikebukuro and Harajuku Omotesando .

If you would like to check the actual color and texture before purchasing, please come to our store.

The new color, " Smart Tote Dark Gray ," is a simple, elegant, and versatile tote that blends naturally with any outfit.

It offers the lightness and storage capacity that only a smart tote can offer, and the sophisticated and calm atmosphere of dark gray.

Please try to experience both for yourself.

▼Related videos here▼


Physical store information

HushTug Ikebukuro store

HushTug operates an online store as well as physical stores .

You can also purchase new items on the spot, so please feel free to stop by.

*Payment is cashless only. Please note that cash payments are not accepted.