Why is HushTug so cheap? We answered the question from our viewers head on.
We often hear the following comments from people considering purchasing a leather bag.
"Why is HushTug so cheap even though it's made of real leather?"
"If it's cheap, does that mean it's made in a cheap factory overseas...?"
Indeed, HushTug products are priced at about two-thirds the price of other leather brands.
And yet, we often receive reviews saying things like, "It's cheap despite being made of real leather," "It has a luxurious feel," and "It's good value for money," so it's understandable that some people have doubts.
This time, we will explain in an easy-to-understand way why HushTug bags are high quality yet affordable .
1. Made by skilled craftsmen in Japan, not in overseas factories
We are sometimes asked, "Are your products mass-produced in low-skill factories overseas?" However, all HushTug products are made by craftsmen in Japan.
The main manufacturer is a long-established Japanese workshop with over 90 years of history .
This workshop has previously produced bags for high-end brands and the Imperial Household , so their technical skills are well-known.
2. We use genuine Japanese leather instead of synthetic leather
You may be worried, "Is it really genuine leather? Is it actually synthetic leather?"
Most of the leather used by HushTug is genuine leather produced in Himeji, Hyogo Prefecture .
Some of our products use natural Mongolian leather and rare cordovan (leather from the horse's buttocks), but most of our products are made using high-quality natural leather produced in Japan .
3. We pay our craftsmen fairly
You might think that the reason for the low prices is that we are keeping the fees we pay to our craftsmen low, but at HushTug we simply accept the price quoted by the craftsmen and ask them to manufacture the products.
We place orders at fair prices without haggling, and strive to create products that are based on trust .
4. Treat employees fairly
You may be thinking, "So does that mean employees' salaries are being cut?" However, our staff members are also earning enough to live a normal life in Tokyo.
We don't have luxuries, but we do maintain a work environment that encourages healthy working practices.
5. We manage everything from planning to sales and support in-house
Still, this brings us back to the main question: "So how can they keep prices so low?"
The answer is that we do everything in-house, from product planning to sales and after-sales support .
Many brands only manufacture their products in-house and outsource sales and marketing to external agencies. This means that each agency has to make a profit, which causes product prices to rise rapidly.
However, at HushTug, we do not use a middleman and handle everything from sales to sales ourselves , so we do not incur any unnecessary margins and can offer our products to customers at fair prices .
6. Adopting a D2C (Direct to Consumer) model
HushTug is a D2C (Direct to Consumer) brand that handles everything from product planning to sales.
We originally started out as an advertising agency with experience selling other companies' products online, so we use our know-how in online sales to optimize advertising and sales costs .
This management style is the main reason why we are able to offer high-quality, affordable leather bags.
Summary: There's a reason why it's so cheap despite being high quality
If you're wondering "Why are HushTug bags so cheap?" here are some reasons:
-
Made by skilled Japanese craftsmen
-
Only genuine leather used
-
Ordering and operation at fair prices
-
Cost reduction through self-contained D2C model
We operate our brand with the desire to deliver high-quality leather products to as many people as possible.
If you would like to know more about our products, please visit our official online store. If you have any questions, please feel free to contact us.
▼ Related videos here ▼
In addition to their online store, HushTug also operates physical stores .
You can actually see and touch the tote bags introduced in this article. You can also purchase new bags on the spot, so please feel free to stop by.
*Payment is cashless only. Please note that cash payments are not accepted.