Why a simple wallet made of genuine leather is the best. Why are men moving away from branded wallets one after another? (CTA: Collection)

Why a simple wallet made of genuine leather is the best. Why are more and more men moving away from famous brand wallets...?

2024/11 HushTug Editorial Department

"It's a lifetime purchase, but it's the best value for money" - HushTug wallets are the choice

HushTug's genuine leather wallet series has been extremely popular since its release and is used by many people.

Since the wallet was released, it has steadily been chosen by customers, and at times we have received multiple inquiries about out-of-stock items .

Thanks to you, we have received a high rating of over 4.5/5.0 stars on average for all wallets.

Actual review (as of November 21, 2024, HushTug official EC)

So why are HushTug wallets chosen over brand name wallets when it comes to genuine leather wallets?

This time, I would like to take a closer look at the secret!

Why are more and more people moving away from branded wallets now?

In fact, the number of adults who shy away from brand-name wallets is now on the rise.

In the past, it was something that was out of reach and something to aspire to . I think there were many famous brands that people thought, "I want to get my hands on them even if I have to pay a high price," or "I want to have something that matches my status."

The number of cases where even students are carrying wallets from famous brands has increased dramatically.

So why has this situation changed in recent years?

Simply put, it is because more students are carrying famous brand wallets. One of the reasons behind this is that the expansion of secondary distribution markets such as Mercari has given young people more opportunities to get their hands on brand wallets.

In this way, as the brand's "rarity" fades, it may be a natural phenomenon that fewer people aspire to the brand.

High-end brand wallets are no longer an object of desire.

Of course, this does not mean that high-end brand products have lost all their appeal.

However, due to the reasons mentioned above, luxury brands have become something that "anyone can easily own," and it seems that more and more people are starting to wonder, "Was it really necessary to pay such high prices to get hold of high-end brands in the first place?"

As a result, high-end brand wallets, which were once out of reach, are no longer an object of envy in the eyes of adults .

The appeal of mid-priced brands lies in their "essential product power."

Another factor is the increasing appeal of mid-priced brands alone.

Because they are neither high-end brands nor cheap products, they are made with great attention to materials and design, but are available at reasonable prices without the added brand name fees .

Popular men's wallets from "HushTug"

HushTug is also in the mid-price range, but it has three major attractive features that are particularly noteworthy.

  1. Made with luxurious "Himeji leather" that is highly acclaimed worldwide and sewn in Japan .
  2. We pay attention to the details , such as using Japanese YKK zippers for the metal fittings.
  3. A business model that offers overwhelming cost-performance

Let's take a closer look at each one.

1. Made with luxurious "Himeji leather" that is highly acclaimed worldwide and sewn in Japan.

What I especially want to recommend about HushTug wallets is that

  • Uses world-renowned "Himeji Leather"
  • Each piece is carefully produced by craftsmen in Japan.

  • In other words, everything from the materials to the production process is made in Japan.

That is the point.

This is important, so let me repeat it.

  • "Everything from the materials to the production process is made in Japan."

If you're going to use a wallet for a long time, it's best to choose something that's been carefully made and that you can have sentimental attachment to.

This is the perfect wallet for those who feel that way.

2. We pay attention to the details, such as using Japanese YKK zippers for the metal fittings.

Because the design is simple, attention to detail, such as metal fittings, can have a big impact on the impression it leaves.

Medium Wallet (¥25,980)

L Zip Wallet (¥19,800)

Round wallet (¥27,500)

Smart Wallet (¥14,850)

The zipper is made by the domestic company YKK, and another nice feature is that the logo is placed subtly on the inside so as not to be too obtrusive.

3. A business model that offers overwhelming cost-effectiveness

A typical Japanese-made men's wallet costs between 30,000 and 70,000 yen, while high-end foreign brands can cost over 100,000 yen.

HushTug is particular about the materials and stitching, but sells its products for around 10,000-20,000 yen.

The reason for this is that while they pay a high price for the leather material and the craftsmanship of the craftsmen, they thoroughly cut all other costs.

At HushTug, we handle everything from product planning and development to purchasing and sales in-house, and by cutting costs other than material and labor costs, we are able to sell high-quality products at about half the price of other companies.

For those who are unsure about purchasing without seeing the actual product.
Comes with 30-day free return and exchange support!

Lastly, HushTug comes with a 30-day free return and exchange after-sales service, no matter how much you use it .

If for any reason you feel that the product was not a good purchase for you, you can return it for free.

In addition, if your wallet ever breaks, we offer a service to have it repaired by a craftsman, so you can use it for the rest of your life.

The longer you use genuine leather products, the more their texture will develop, making them a product that will last you a lifetime .

Even if your device does break, there is comprehensive repair support available, so you can purchase with peace of mind.

HushTug items are extremely popular, so you may have to wait 1-2 months to purchase them, and it's rare to find them in stock.

Once the stock runs out, there will be a waiting period of 2 to 3 months without prior notice, so we recommend that you consider purchasing as soon as possible.