What makes HushTug tote bags different from other brands? A comprehensive explanation of everything from size to material and price!

2024/02 HushTug Editorial Department

The leather tote is a popular item from HushTug.

Since its launch in 2019 , this tote bag has been chosen by over 30,000 customers and can be considered our signature product, ranking first in number of reviews for a genuine leather tote bag in Japan .

However, since HushTug is basically only sold online , some customers considering purchasing it may feel unsure when comparing it to other brands.

So, in this article , I would like to thoroughly compare and verify what makes it different from other brands you may be considering.

Comparison with four brands that customers are considering

This time, we have picked out the four brands that were most frequently compared and considered in a customer survey conducted by our company.

Domestic leather brand T
Domestic bag brand P
High Brand C
Overseas leather brand M

Above are the four brands that were most frequently compared to HushTug from over 12,000 survey responses . (*We will refrain from mentioning the names of the brands in consideration of their owners and customers.)

Therefore, it is likely close to what customers who are considering using a HushTug would actually be comparing.

(*The comparison targets are the most popular or representative tote bags from each brand.)

Now let's take a look at the results of the comparison test .

First of all, let's start with the size of the bag itself, which is important for a bag.

The size of the main body is directly related to the amount of storage space that can be stored, so it's important to think about what you want to put in it before comparing.

The HushTug tote bag is sized as follows:

Width: 38cm

Height: 31cm

Depth: 12cm

In terms of the size of a laptop or copy paper, which are often used as standards for tote bag sizes, a 13-inch laptop or A4 size paper can fit in with ease.

Of the four brands being compared, most of them have A4 size documents easily fit, and although the width of the high-end brand C is a little narrower, the others have an error of 1-2cm, so there is not much difference.

In addition, all of the bags, including the HushTug, had a relatively large gusset of over 10cm . Since a wider gusset means a larger capacity, I recommend choosing a bag with a wider gusset.

In terms of size, the HushTug tote bag is a standard size. It's not particularly large, but it can easily fit A4 size documents and has a wide gusset, so it's the perfect size to fit everything you need when you go out .

Next, take a look at the handles of the bag .

Since tote bags are often carried on the shoulder, it is no exaggeration to say that their usability is determined by the length and shape of the handles.

HushTug tote bags have the longest handles of all the bags we compared, and are designed to be easier to carry over the shoulder than tote bags from other brands.

Even if you wear a thick jacket, it fits comfortably on your shoulders.

In addition, handle shapes are generally divided into two types: round and flat. However, round handles can be stiff and dig into the shoulder, causing pain, so we use flat handles.

Of all the brands we compared , HushTug had the longest handle .

"If it's too long, it will scrape against the ground when you hold it in your hand."

Some people may feel this way, but please rest assured that after repeated testing taking into account height and arm length, we have adjusted the length so that it is easy to carry over the shoulder and does not drag on the ground .

Next, we looked at the number of pockets .

HushTug leather tote inside

Two free pockets
One zipper pocket

This is the structure.

The tote bags from the Japanese bag brand P were quite different from the other brands. This brand in particular has a wide variety of tote bags, and they stand out for having a lot of pockets and other storage.

In order to maintain a simple appearance, HushTug does not have any exterior pockets, and the interior is also relatively simple in design .

The number of pockets and storage spaces needed varies depending on how each person uses their items, so we basically recommend keeping your storage space simple and, if necessary, using pouches or bag-in-bags to organize your items.

The results were neither more nor less than those of the brands compared.

If you want lots of storage space and lots of pockets, or if you want an exterior pocket even if it means sacrificing design, the HushTug, which is based on simplicity, may not be for you .

Next, we will compare designs , which is an important point for customers when choosing a bag.

When compared to products from other brands, HushTug's biggest feature is its "ultimately simple design."

If it's another brand

Reinforcement of the handle
Metal fittings
Brand logo
External pocket

However, HushTug does not have any of the above, or it is not visible from the outside .

This is the case when developing a tote bag.

"Ultimate simplicity with no unnecessary features"

Following this concept, everything that gets in the way of the simple design has been removed .

Of course, it all depends on the customer's preference, so simple does not necessarily mean good, but so far many customers have chosen our products, saying, "The ultimate simple design is the best!"

Next, let's compare materials , which have a significant impact on appearance and durability.

HushTug tote bags are made from genuine cowhide leather produced in Japan .

Cowhide produced in Himeji, one of Japan's leading leather producing regions, is highly regarded worldwide and is used in bags from famous brands.

Also, since all of the brands we compared are well-known, we don't think there will be any problems with the quality of the leather, but at HushTug we would also like to recommend the excellent quality of domestically produced leather .

Also, while the domestic bag brand P was the only one to offer a nylon tote bag, this brand has a much larger variety of bags and materials, and it seems they also have some tote bags in the same series that use leather.

The material you choose will depend on your visual preferences and your budget, but we hope you will experience the quality of the Himeji leather we use at HushTug .

Next, let's compare the production locations where the bags are finished .

HushTug leather totes are made in a sewing factory that was in business for about 90 years .

I think many people think of good quality and a sense of security when they hear the words "Made in Japan."

When HushTug was first founded, we produced our products in Mongolia, and I think the quality of our domestically produced products is excellent when compared to bags made overseas, but that's not the only true benefit of domestic production.

In fact, one benefit of domestically produced products that many people overlook is the possibility of a repair guarantee .

If the bag breaks while you are using it, since it is made overseas there is no official repair guarantee and you will have to take it to a local repair shop.

Bags are made differently and are made from different materials depending on the brand, so it is often difficult to repair them perfectly in terms of technology and materials. However, if the brand is domestically produced and has a repair guarantee, repairs can be made in the factory where the product was actually made.

In particular, many people considering purchasing a genuine leather tote bag are thinking, "I want to keep using it for a long time to come," so it's a good idea to think about repairs as well.

The final thing to compare is the actual selling price .

Even when we go shopping on a regular basis, we probably decide what to buy by comparing price along with quality, functionality, design, taste, etc.

Don't just assume that cheap is good or expensive is amazing; take a closer look at the comparisons made in this article and other information and prices.

The selling price of the HushTug tote bag was the lowest of all the bags we compared, at ¥33,000 (tax included) .

The reason we can offer this price despite using genuine domestic leather actually lies in our business model .

While regular brand bags go through various middlemen before reaching store shelves, HushTug manages everything from product planning to sales in-house, and only sells its products online.

That's why we are able to offer tote bags made from genuine domestic leather at affordable prices compared to brands of similar quality.

The tote bags we made in collaboration with tanners and seamstresses in Himeji are our pride and joy , and we believe that their quality is comparable to that of other famous brands.

We hope you will take this opportunity to try out a HushTug tote bag.

HushTug tote bags are available for a free 30-day trial.

Finally, let me introduce you to the “30-day free trial” service offered by HushTug.

Even if the quality is high and the price is affordable for genuine leather, it is by no means cheap, and purchasing online may make customers feel uneasy.

Therefore, HushTug offers a free trial period during which you can return or exchange the product for free within 30 days of delivery .

The process for returning or exchanging an item is also simple. You can return or exchange an item immediately, as shown in the video below.

As long as you use the bag within that period, you can return or exchange it no matter how much you use it or if it gets damaged , so be sure to take advantage of this service and try out a HushTug tote bag.