"I've never seen this quality before..." Three reasons why a certain leather brand changed the "standards of Boston bags" (after evolution)
"I've never seen this quality before..."
Three reasons why a certain leather brand changed the "conventional wisdom about Boston bags."
2024/10 HushTug Editorial Department
A Boston bag that can be used in a variety of situations, such as business trips, traveling, and golf.
There are probably many adults who think, "If I'm going to buy one, I want one made of genuine leather."
However, because it is a large bag, even regular brands will usually cost over 150,000 yen, and high-end brands can cost over 300,000 yen.
People often avoid it because it is not an amount they can just pay,
Have you heard of the Boston bag from leather brand HushTug, which overturns that conventional wisdom?
The HushTug Boston bag, which was available for pre-order from July last year,
All three previous releases have sold out on pre-orders only, making it rare to find this product in stock.
The reviews from buyers are also mostly positive.
Why is the Boston bag from HushTug, a brand that is not well known among the general public, so highly regarded?
In this article, we will reveal all three secrets hidden in HushTug's Boston bags.
Secret 1: Simple yet high-end design
HushTug's Boston bags have an extremely simple design, with no unnecessary pockets or metal fittings on the surface.
Customers also comment that it is "simple yet cool."
You might think that if a bag has a simple design and is made of leather, it will generally be a cool bag.
In fact, making this "simple yet cool" bag is a difficult task.
It's easier to understand if you use ramen as an example.
If you make a simple ramen using low-quality soup and noodles, the roughness will be obvious and it will not taste good.
In such cases, various ingredients such as chemical seasonings are often added to mask the flavor and create a ramen that resembles the original ramen.
Conversely, ramen at high-end restaurants often only features soup made with the finest stock and the finest noodles.
In order to make "simple yet delicious ramen" without any tricks, the highest quality ingredients are required.
Quote: https://san-tatsu.jp/
The same goes for bags.
If you make a simple bag using low-quality leather and stitching, the roughness will be obvious and the result will be a low-quality bag.
To cover this up, many brands add unnecessary metal fittings and pockets to the surface to disguise the design.
To make a bag that is "simple yet stylish," the finest leather and the finest sewing techniques are required.
HushTug uses luxurious Japanese Himeji leather, regarded as the highest quality, on all surfaces.
In addition, all production processes are carried out in Japan, and the products are sewn by highly experienced and highly regarded craftsmen.
Because they make no compromises in the leather material or the craftsmanship of their artisans, they are able to produce Boston bags that are "simple and stylish."
Secret 2: Product prices are half as cheap as other companies
While a Boston bag from a typical brand would normally cost over 150,000 yen, HushTug's Boston bag is priced at 69,800 yen.
The reason for this is that while they pay a high price for the leather material and the craftsmanship of the artisans, they thoroughly cut all other costs.
HushTug has adopted a business model in which they handle everything from product planning and development to sales and post-purchase support in-house, cutting costs as much as possible other than material and labor costs.
HushTug also has only a few employees.
Operating with a small but elite team allows us to cut unnecessary labor costs, which in turn allows us to offer lower product prices.
Secret 3: After-sales support so you can buy with confidence
HushTug is a brand that can only be purchased online in order to minimize store space and labor costs.
There is a showroom in Ikebukuro, Tokyo where customers can check out the products, but many users purchase them without seeing them in person.
Why do so many users purchase a 69,800 yen bag without seeing it in person?
This is because they offer an after-sales service that allows free returns and exchanges within 30 days, no matter how much you use the product.
When the bag arrives at your home,
・Put your luggage in
・Adjust to your body
・Try using it outside
If you feel that the product is not suitable for you, you can return it for free.
If you contact us through the inquiry form on the EC site, HushTug will also cover the return shipping costs.
You can try the product without any financial risk. (Returns are easy, too, as explained below.)
Additionally, all HushTug products are manufactured in factories in Japan.
Even if the bag breaks, it can be repaired at the factory where it was made, so you can continue to use it for a long time.
Genuine leather products can last a lifetime if used properly.
Another feature that makes HushTug great for shopping with confidence is that if something breaks, they offer comprehensive repair support.
To reiterate, HushTug Boston bags are extremely popular products, and it is normal to have to wait 1-2 months to get one. In fact, they are a rare product that was only just re-released this October.
If the item is out of stock, you will have to wait 2-3 months without prior notice.
We recommend that you take this opportunity to consider purchasing a genuine leather Boston bag that will last you a lifetime.