A new leather brand that was launched in 2019 and has been the talk of the town. It has been chosen by over 30,000 people in the last three and a half years, and we're curious to know why it has been so popular with so many customers.

"900 items" "4.7 / 5.0 points"

These figures are the number of reviews and ratings for a popular product from a certain leather brand. (As of January 2023)

Nowadays, as online sales are becoming mainstream, many companies have their own brands, and there are a huge number of brands available, from high-end brands to extremely cheap brands.

However, when I go shopping

"I want to choose a reliable, good brand."

That's what everyone thinks.

In the field of leather products and genuine leather bags, One brand that has achieved incredible levels of customer satisfaction is "HushTug."

It's easy to use for your daily commute or on the weekends, and many people are extremely satisfied with its long-lasting design and quality, as well as the attentive customer support that you wouldn't expect from an online store.

As mentioned above, their most popular product, the tote bag, has 900 reviews, and over 1,500 reviews including different colors, with a rating of 4.7 out of 5.

Furthermore, it was featured on NHK World-JAPAN in 2021 and in the Nikkei newspaper in 2023, and due to its popularity, it is not uncommon for stock to sell out and for reservations to be on a waiting list of several months.

*Quoted from NHK World Japan

In the short three and a half years since its release, HushTug has been chosen by 30,000 customers, and the majority of the reviews are positive, which shows that customer satisfaction with the product is high.

To unravel the mystery, let us introduce the "three secrets" that have achieved such incredible customer satisfaction.

Secret 1: World-class materials and extremely simple design

Because it's a bag that you use every day, it should be stylish, easy to use, and last as long as possible.

HushTug bags tick all these boxes.

The material used is luxurious Himeji cowhide, which is highly acclaimed worldwide, providing both luxury and durability.

Furthermore, the design concept is "ultimate simplicity."

We pursue simplicity without any unnecessary logos, metal fittings, or decorations.

Also, because the design is simple, there is no room for cheating, and meticulous work is required at every stage.

That's why HushTug bags are handmade one by one by a Japanese sewing factory that was founded about 90 years ago and has the highest level of technology.

The result was an extremely simple design. Not influenced by the trends of the times, Not only in everyday clothes but also in situations where you need to wear a suit, It can be used in any situation.

Secret 2: Great value for money

A major factor in why it has gained such overwhelming support from customers is its overwhelming cost performance.

If you actually search, you will see that if you want to buy a "genuine leather bag made in Japan," it is not uncommon to pay 40,000 to 60,000 yen or even more.

In contrast, HushTug uses luxurious domestic Himeji leather and each bag is carefully handcrafted by Japanese craftsmen, yet the price of their most popular tote bag is 33,000 yen (tax included).

The secret to this is that we manage all processes in-house.

By minimizing the costs incurred by middlemen such as trading companies and manufacturers, This makes it possible to produce high-quality products at reasonable prices that are about half the price of other brands.

Secret 3: Attentive service you wouldn't expect from an online store

Since the COVID-19 pandemic, the number of people using mail order services has increased significantly.

While it is convenient to be able to order right from the comfort of your own home, buying without seeing the actual product can be a hassle.

・It was different from what I expected...
It was harder to use than I expected...


You must have experienced many failures like these.

HushTug wants to eliminate these types of mistakes and provide you with 120% peace of mind when shopping.

With this in mind, all of our products come with a 30-day free trial period.

Step 1
Order online

All products on sale at the official online store are eligible for the free trial. First, order the product you like.

Step 2
The product arrives

We will send the product to the address you entered when placing your order. Your 30-day free trial will start from the day you receive it.

Step 3
Try it for 30 days

You can try out the bag for 30 days to check out the size and leather texture, put things inside, and use it outside as much as you like. Please try out HushTug products in various situations.

Step 4
Returns and exchanges are possible for 0 yen

If you try it and find that it doesn't suit you, you can return or exchange it within 30 days, regardless of the condition of the product.
(If you return the product, we will refund the full amount you paid!)


If it is within 30 days after the product arrives,

  • No matter how much you use it (even if it breaks during use)
  • Even if you actually use it on your daily commute

We will respond to all requests free of charge, such as "It was different from what I imagined," "It was harder to use than I thought," or "I would like to exchange it for a different color."

No matter how much you use it, you can return it within 30 days, so if you buy it to try it out,

  • If you think it suits you or looks cool, it's a plus.
  • If it doesn't fit, you can return it for free, so there's no loss

That is what it means.

If it's only positive or zero, then in theory there is absolutely no loss, so if you're even a little bit concerned, it would be a loss not to try it.

The service has received overwhelming support from customers, with over 30,000 customers purchasing it in the past three and a half years, and an astonishing average review score of 4.7/5.0.

The following comments have been received from fans:


I have explained the three secrets to you, but what do you think?

Because HushTugs can be used for a long time and in any situation, they are often chosen as a reward for yourself or as a gift for someone special.

More recently, major media outlets have

  • NHK World Japan
  • BS TV Nikkei Morning Plus FT
  • Nikkei Newspaper

It has been featured on websites such as these and has become a hot topic in the leather industry.

However, there is one thing to note.

Because all HushTug products are handcrafted by artisans, It is not uncommon for products to be unavailable for mass production and for there to be a waiting list.

There are still many products that are sold out.

To repeat, after the product arrives Because returns and exchanges are possible within 30 days, in theory there is no risk of loss So, if you're even a little concerned, it would be a waste not to try it.

Therefore, since products can be returned or exchanged within 30 days after arrival, we recommend that you consider purchasing them while they are in stock.