HushTug (Hashtag) | Soft Large
The brand has been chosen by over 80,000 people
Simple and best value for money,
The ultimate soft large tote.
Average review rating : 4.3/5.0
This popular soft large tote bag has been selling out since its release!
Official online store (this page)
When you purchase from...
Furthermore, because we have absolute confidence
30-day free trial available!
You can return or exchange the product for any reason within 30 days!
From many customers
It has received high praise.
Average reviews on the official store
Over 90% of customers are glad they bought it
I truly feel that way.
(Official online store as of 2025)
Approximately six years after its release
A leather brand chosen by over 80,000 people
Thanks to its high-quality Himeji leather (cowhide), simple design, and Japan's world-renowned sewing techniques, it has been chosen by over 80,000 customers since the online store opened in 2019.
Featured in various media
Now a popular brand
It has attracted attention both domestically and internationally, with a special feature on NHK World Japan in 2021 and coverage in the Nikkei newspaper in 2023.
Other
・NewsPicks
・Nikkei Morning Plus FT
・Mono Master
It has been featured in various media outlets, including websites, news sites, and magazines.
Reason 1 for choosing HushTug
Eliminate all waste,
Extremely simple design
We pursue thorough simplicity by eliminating any unnecessary logos, metal fittings, or decorations.
Reason 2 for choosing HushTug
Highly acclaimed worldwide
Luxurious use of Himeji leather
We use luxurious cowhide produced by tanners in Himeji, a city famous for its leather.
Himeji leather is strong and supple, and you can enjoy beautiful changes in its appearance over time.
Reason 3 for choosing HushTug
High quality but low price
High cost performance
Normally, products made in factories go through various intermediaries such as trading companies and wholesalers before arriving in stores. However, from the customer's perspective, this is nothing more than an "unnecessary cost."
Therefore, by managing everything from product planning to sales in-house, we have been able to minimize costs associated with middlemen, making it possible to create high-quality products at reasonable prices that are about half the price of other brands.
Soft large tote bag
Five points of emphasis
1. A simple yet luxurious soft large tote bag
All the parts, including the handles, are made of genuine leather, creating a luxurious, soft large tote that is perfect for adults.
②Resistant to scratches, water stains, and color fading
The leather is chrome-tanned, which makes it resistant to scratches, water stains, and color fading, allowing you to use it for a long time in a beautiful condition.
3. It can hold all the items you need for a quick outing.
It can hold all the items you need when going out, whether for work or personal reasons, so even people who carry a lot of luggage can use it with confidence.
[Contents of the package]
① Clothes 1 ② Clothes 2 ③ iPhone 16 ④ Pouch ⑤ Key case ⑥ Folding umbrella ⑦ Water bottle ⑧ Makeup pouch ⑨ Gadget pouch ⑩ Mobile battery ⑪ Long wallet
The interior is equipped with a large zippered pocket, which is large enough to comfortably hold valuables such as a long wallet.
On the other side, there are three free pockets, large enough to hold a mobile battery or card case.
④ Attention to ingredients
The more you use HushTug leather, the more it will fit your hand and develop into a unique, one-of-a-kind piece.
The lining is made of suede-like fabric, giving it a luxurious feel.
In addition, in pursuit of ultimate simplicity, the logo is only printed on the inside.
⑤Japanese zippers and stitching
The zippers are made in Japan by YKK, and even the smallest details have been carefully finished.
In addition, HushTug's soft large tote is made by a Japanese sewing company with the highest level of technology.
Handbag Suzuki, the company contracted to manufacture this product, had seen its orders halved due to the impact of COVID-19, and was also suffering from a chronic lack of successors, and was facing the risk of going out of business.
However, they had a wealth of production experience and technology, including for high-end brands, and possessed solid technology that they could be proud of around the world.
Therefore, we have decided to jointly develop a product that combines HushTug's simple design with Himeji leather, which is highly acclaimed worldwide, and Japan's excellent sewing techniques.
This project was launched to pass on the world's finest Himeji leather and sewing techniques to future generations. The soft large tote bag that carries this hope is a product that HushTug is proud of. Please look forward to it.
Product size
Official online store (this page)
When you purchase from...
Furthermore, because we have absolute confidence
30-day free trial available!
You can return or exchange the product for any reason within 30 days!
From many customers
It has received high praise.
I am very satisfied.
Until now, I had been using a traditional business bag, but I was planning to buy a regular-sized tote bag, so I went to the store to see it in person and try changing the contents of the bag, so I decided on a large tote. I couldn't tell just by looking online, so I'm glad I was able to try it out in store. The staff at the store were also kind and polite. As for the bag, it's very soft and has a large capacity (it can fit a laptop, a folding umbrella, etc.), so it's very useful.
To the most favorite
Before purchasing, I thought it might be a little big, but after using it, I found that the size is just right. Many tote bags have a small gusset and are sleek, but I've found they don't hold much and I'm often frustrated. This bag easily fits clothes and other items, so I can just throw anything in and head out. I don't need an eco bag even for small shopping trips. I'm actually quite pleased with how convenient it is.
All the best products
It's a reasonably priced yet luxurious product. This is my first time using a tote bag, but I'm very happy with how convenient it is. The leather is of good quality so it will last a long time.
About HushTug
The best
A supporting role
At HushTug, we aim to "create products that bring out the best in our customers" through our high-quality leather products.
Using high-quality materials from around the world and simple items created using Japanese techniques, we aim to be the perfect complement to bring out the best in each customer.
Official online store (this page)
When you purchase from...
Furthermore, because we have absolute confidence
30-day free trial available!
You can return or exchange the product for any reason within 30 days!
30 days
About the free trial
The Soft Large Tote is a product eligible for a 30-day free trial.
HushTug products are generally only available for purchase through our online store.
I want to try it, but I don't know if it's right for me...
・I'm worried about buying online because the product might be different from what I imagined.
・I want to check the condition and texture of the leather before purchasing.
For those of you who are interested, HushTug offers a 30-day free trial.
So, give it a try for 30 days.
Easy in 4 steps!
How to get a 30-day free trial
Step 1
Order online
All products on sale at the official online store are eligible for the free trial. First, order the product of your choice.
Step 2
The product arrives
Your 30-day free trial will begin from the day you receive your order.
Step 3
Try it for 30 days
You can try out the HushTug bag for as long as you like for 30 days, checking out the size and leather texture, and even putting things inside and using it outside.
Step 4
Returns and exchanges are free
If you try it and find that it's not right for you, you can return or exchange it within 30 days, regardless of the condition of the product.
(If you return the item, we will refund the full amount you paid!)
From the Soft Large Tote Developer
message
My name is Nakajima, and I am in charge of product development at HushTug.
HushTug's soft large tote is
This bag has a special story behind it that we at HushTug could not have achieved on our own.
This time, we visited a long-established factory that was founded about 100 years ago.
Suzuki's factory was originally
At HushTug, we were strongly attracted to the traditional techniques and story behind this product, and we wanted to bring this cultural appeal back to life as modern fashion.
HushTug is a new brand that started in 2019. We may not be as well known as some of the more established brands, but we are confident that we are unmatched in our honesty to our products and customers.
・Products are thoroughly simple and of high quality
- Set the price as affordable as possible
This sentiment is also consistent with the Soft Large Tote.
"Transforming traditional drawstring bags into leather bags that blend into the modern city"
Based on this theme, this product combines the aesthetics of HushTug with the craftsmanship of D.bell. We offer a 30-day free trial (free returns and exchanges), so please try it out and experience its comfort.
Official online store (this page)
When you purchase from...
Furthermore, because we have absolute confidence
30-day free trial available!
You can return or exchange the product for any reason within 30 days!
Prohibition of resale
Our products are not sold for the purpose of resale.
If we discover any resale or other activity that is detrimental to the customer's interests, we will suspend delivery of the product.
In addition, such resale may result in compensation for damages.
Please note that if you purchase products from any online store other than our official online store, we will not provide any quality guarantee, 30-day return or exchange policy, or any other support.
To customers considering purchasing
There are stores that resell HushTug products on online malls such as Rakuten Ichiba.
As of 2025, we only sell our products through the official HushTug store.
Any products sold outside of the official HushTug store are resold.
Please note that all products except for second-hand items are more expensive than our official online store and no quality guarantee or support is provided.
Q&A
FAQ
Q. Can the bag stand on its own?
A : Yes, it can stand on its own. By adding reinforcing parts called "welting" to the sides, the bag maintains its firmness and is designed to stand on its own even when empty.
Q. How do you age it?
A. Because it is a chrome tanning process, the color does not change much. On the other hand, the leather is initially hard, but you can enjoy the changes as it softens and becomes comfortable in your hand, and the surface develops a glossy finish.
Q. I read a review that said the zipper doesn't slide smoothly. Is that true?
A. In some cases, the zipper may feel difficult to slide. In that case, applying mink oil or other care oil may improve the situation. Alternatively, you can use our 30-day free trial service to exchange the product free of charge.
Q. The leather feels hard. Will it soften?
A. The leather is relatively hard when you first purchase it, but it will become softer and more comfortable as you use it.
The oils used to care for the leather will also soften it, but applying too much at once or applying so much that it becomes excessively soft may cause it to lose its shape.
Don't worry, it will become softer and more comfortable with regular use and care.