For those who are looking for a bag for their new life within the budget of around 30,000 yen, but can't find anything that catches their eye. We would like to introduce you to a genuine leather tote bag made by a craftsman who has been in business for about 90 years.

2024/02 HushTug Editorial Department

Spring is the season of change.

It could be a new school or job, or even if the environment remains the same, it could be a new school year and you'll be feeling refreshed.

Things to be careful about in this new life:
Make sure you have all your personal items prepared .

In particular, the bag you carry around with you on a daily basis has a big impact on your daily life, so you want to be particular about it, but starting a new life is a time when expenses can add up .

Even if you want to buy a new bag, it takes courage to buy something expensive.

Let me introduce myself again. My name is Nakajima and I am the manager of the showroom of the leather brand HushTug .

I usually talk to a variety of customers, and many of them say, "I'm looking for a tote bag to use for work starting in the spring."

Since it's a time when expenses tend to increase, it seems that many people are looking for a budget of around 30,000 yen .

I feel uneasy with cheap bags, but I can't afford high-end brand bags.

For you

  • Luxury
  • Ease of use
  • Cost performance
How about a leather tote from HushTug that comes with all of these features?

Simple and luxurious appearance


The main feature of HushTug is its "ultimately simple design."

As for other brands,

  • Reinforcement of the handle
  • Metal fittings
  • Brand logo
  • External pocket

However, HushTug does not have any of the above, or it is not visible from the outside.

This is the case when developing a tote bag.

"Ultimate simplicity with no unnecessary features"

Following this concept, everything that gets in the way of the simple design has been removed.

The leather used for the leather tote is
It is made from domestically produced genuine cowhide .

The material used is Himeji leather, one of Japan's leading leather producing regions, and is also used in bags from famous brands.

The simplicity of this design combined with the luxury of leather makes for a HushTug leather tote.

The design is simple yet luxurious, making it suitable for a variety of situations.

Easy to use and can be used in a variety of situations

HushTug tote bags are large enough to hold all the essentials you carry with you on a daily basis.

It can easily fit a 13-inch laptop or A4 size items.

It is large enough to store items for both personal and professional use.

The handle that can be carried on the shoulder has also been designed with care.
The average length of handles on other companies' totes is 23-27cm.
The HushTug tote has a 29cm handle.

By making it longer, you can wear it securely over your shoulders even when wearing a thick jacket.

"If it's too long, it will rub against the ground when you hold it."

Some people may feel this way, but please rest assured that after repeated testing taking into account height and arm length, we have adjusted the length so that it is easy to carry over the shoulder and does not drag on the ground.

Durable and long-lasting, great value for money

HushTug's leather totes are made from genuine cowhide produced in Himeji.

Himeji has been one of Japan's leading leather producing areas since the Kamakura period, and its high-quality leather is highly regarded around the world.

The leather is chrome tanned, which makes it resistant to scratches, water stains, and color fading , and allows you to use it for a long time in good condition.

The craftsmen who make our tote bags are a long-established bag manufacturer with a history of about 90 years and the skills to produce bags for brands that are used by the Imperial Household .

The craftsman,

  • Make sure to reinforce any parts that will be subject to stress during use.
  • Choose the best part from dozens of different parts to create a beautiful aging effect
  • The leather used this time has a different texture, so I'll change the parts I use a little.

We have them make the product with great attention to detail, such as:

Our products are made with the expectation that they will be used for 10 or 20 years, so they are durable and designed to change over time.

High quality at a low price, we want you to try it first

This tote bag is versatile for work and everyday outings.

  • I want something cheap, but I don't want to make a mistake.
  • High-end brands and domestic brands are expensive and difficult to afford

Many people feel this way.

We live in an age where you can easily get cheap things through online shopping, but I'm sure many people have had some bad experiences because of it.

However, if you want something good and don't want to compromise, we recommend the HushTug leather tote .

It is not uncommon for domestically produced or famous brand tote bags to cost over 50,000 yen, but HushTug tote bags offer high quality at an affordable price.

HushTug tote bags are priced at 33,000 yen (tax included) , which is a low price for Japanese-made genuine leather bags.

The reason we can achieve such low prices despite using genuine domestic leather is due to our business model .

While regular designer bags are sold in stores after going through various middlemen, HushTug manages everything from product planning to sales in-house, and sells exclusively online.

Because of this, we are able to cut costs by eliminating the middleman, and offer tote bags made from genuine domestic leather at an affordable price compared to brands of similar quality.

HushTug is a relatively new brand that began selling in 2019, but has been chosen by over 60,000 customers so far.

Their signature tote bag has the most reviews (about 2,500) of any genuine leather tote bag in Japan , and has received high reviews with an average score of 4.7/5.0 .

Actual reviews
(You can slide it sideways)

30-day free trial available

HushTug tote bags are available for a free 30-day trial.

Specifically, this service allows free returns and exchanges within 30 days of delivery .

  • I bought it online but it was different from what I expected
  • The color is different from what I expected
  • I'm worried about the damage
  • I tried it but it didn't suit me

You can return or exchange any HushTug tote bag for any reason within 30 days, so feel free to try it out.

You can return or exchange your item immediately as shown in the video below.


As long as you use the bag within that period, you can return or exchange it no matter how much you use it or if it gets damaged , so be sure to take advantage of this service and try out a HushTug tote bag.