The ultimate simplicity, with all unnecessary decoration removed.
Eliminate all unnecessary decorations,
Ultimate simplicity.
Average review score: 4.7 / 5.0
Men's Leather Brands
HushTug
- A simple design that matches any occasion or outfit
- Reasonably priced with no brand fees
It is supported by users who want the above.
※ Update
We are currently receiving a large number of orders, and there may be a 2-3 month wait time without prior notice.
In order to maintain product quality, it is difficult to increase production, so please place your order as soon as possible.
Although it is a new brand that was launched in 2019, it has been featured in various media and has quickly become a popular brand.
2024/04~ NTV drama "The Wife Whose Liver Was Stolen" as Nakamura Mitsuhoshi, played by Kiriyama Ren ※1
Featured on NHK World
Many other media features
Why has HushTug become such a popular brand in such a short time?
When you look at the HushTug e-commerce site, you will notice a large number of reviews.
The popular leather tote has become the genuine leather tote with the most reviews in Japan, beating out competing brands that have been in business for 50 years.*2
The reason HushTug products are so highly rated is because they offer simple, high-end products at reasonable prices.
Have you ever had an experience like this?
When I went to a department store looking for a simple yet luxurious bag,
- The price is cheap at 20,000 yen, but it's a childish bag with many unnecessary pockets and metal fittings.
- It's a simple and luxurious bag, but it's also expensive, costing 70,000 yen.
Have you ever felt like you only had these two options?
Isn't that strange?
Why is it that there are no bags that meet the three criteria of simplicity, luxury, and reasonable price?
It is difficult to make a simple and luxurious bag
It's easy to understand using ramen as an example: if you make a simple ramen with low-quality soup and noodles, the rough parts will be very noticeable and it won't taste good.
In such cases, they often add various ingredients such as chemical seasonings to mask the flavor and create a ramen that resembles the original ramen.
On the other hand, you might imagine that ramen at a high-end restaurant only has soup made with the finest stock and the finest noodles.
To make "simple yet delicious ramen" without any tricks, you need the highest quality ingredients.
Quote: https://san-tatsu.jp/
The same goes for bags.
If you make a simple bag using low-quality leather and stitching, the roughness will be obvious and the resulting bag will be of low quality.
To cover this up, many brands add unnecessary metal fittings and pockets to the surface to disguise the design.
On the other hand, if you use the finest leather and sewing techniques to create a bag that is "simple yet luxurious," you would not make a profit unless you set the selling price at 70,000 yen.
The founders of HushTug felt the same pain.
Toda, the founder and CEO of the men's leather brand HushTug, had the same thoughts when he was younger.
- I don't want a childish bag with lots of pockets on the outside.
- I want a simple yet luxurious bag so that my girlfriend will compliment me on how cool it is.
With that in mind, even when I went to a department store, all the "simple, luxurious bags" were priced at over 100,000 yen.
I bought the cheapest bag among them, priced at 80,000 yen, with my small salary at the time.
For a young person, 80,000 yen seems like an incredibly expensive amount.
I once had the experience of surviving hunger by eating three bowls of udon noodles for 100 yen each at the 100 Yen Lawson convenience store, but then I ended up with no money left to spend on a date.
"I don't want to feel this way again."
This experience led me to start HushTug.
Create bags that are simple, luxurious, and reasonably priced
The men's leather brand HushTug was founded based on this philosophy.
It is a Made In Japan brand that finishes all products with a "simple design without waste" and uses genuine leather, processing and sewing all of which are completed in Japan.
The selling price is about half that of other companies, and it gives off a sense of luxury that is not inferior to high-end brands.
The leather tote is one of their most popular items, with an average review score of 4.7/5.0.
We are currently receiving a large number of orders, and there may be a 2-3 month wait time without prior notice.
In order to maintain product quality, it is difficult to increase production, so please place your order as soon as possible.
There are four other main features:
Feature 1: Made with Himeji leather
We use luxurious cowhide produced by a tanner (Nakajima Leather Industry) in Himeji, a city famous for its leather.
Made using traditional techniques cultivated over more than 65 years of history, Himeji leather is strong, supple, and ages beautifully.
Feature 2: Made in Japan
The bags are sewn by Handbag Suzuki, a top-class factory in Japan that was founded 90 years ago.
Enjoy the Japanese quality of our products, which are also used by brands that are used by the Imperial Household.
Feature 3: A system that keeps sales prices down
Bags that would sell for 60,000 yen from a typical brand are sold for half the price, around 30,000 yen, at HushTug.
The reason for this is that while they pay a high price for the leather material and the craftsmanship of their artisans, they thoroughly cut all other costs.
At HushTug, we handle all of our products in-house, from planning and development to sales to post-purchase support, and we have adopted a business model that cuts costs as much as possible other than material and labor costs.
HushTug also has only four employees.
Because we operate with a small, elite team, we are able to cut unnecessary labor costs, which has enabled us to lower the prices of our products.
Feature 4: After-sales support for peace of mind
HushTug is a brand that can only be purchased online in order to minimize store space and labor costs.
There is a showroom in Ikebukuro, Tokyo where you can check out the products, but many users purchase them without seeing them in person.
Why do so many users purchase bags worth tens of thousands of yen without seeing them in person?
This is because of the after-sales service that offers 30 days of free returns and exchanges, no matter how much you use it.
When the bag arrives at your home,
- Put your luggage in
- To fit your body
- Try using it outside
If you feel that the product is not suitable for you, you can return it for free using the cash-on-delivery slip included with the product.
If you contact them through the inquiry form on their e-commerce site, HushTug will cover the cost of return shipping, allowing you to try out the product with no financial risk.
In addition, all HushTug products are manufactured in factories in Japan.
Even if your bag breaks, it can be repaired at the factory where it was made, meaning you can continue to use it for a long time.
Genuine leather products can last a lifetime if used properly.
Another feature that allows you to shop with confidence at HushTug is that even if something breaks, they offer comprehensive repair support.
After ordering, the product will arrive at your home in about two days, but before it arrives you will receive an email with instructions on how to properly care for it, so you don't have to worry about how to look after this genuine leather product (if you have any questions, they will explain everything to you if you contact them).
Why not take this opportunity to consider a leather tote from HushTug?
We are currently receiving a large number of orders, and there may be a 2-3 month wait time without prior notice.
In order to maintain product quality, it is difficult to increase production, so please place your order as soon as possible.
*1 Wearing a briefcase
*2 As of May 2024, our research included the combined total of official websites, Amazon, and Rakuten Ichiba. Synthetic leather and cowhide products are excluded.