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Article: [HushTug] The first sample of the flap shoulder bag is complete!

[HushTug] The first sample of the flap shoulder bag is complete!

HushTugのフラップショルダーバッグの1stサンプル

Hello! This is Nakajima, designer at HushTug.

Today, I'd like to introduce a new sample we've created.

The sample we created this time is a mini shoulder bag.

Previously, I introduced a shoulder bag with a flap, and this is a different version of that.

Without further ado, let's take a look.

Introducing the completed sample

HushTugのフラップショルダーバッグの1stサンプル

Here is the completed sample.

Its distinctive feature is that it is a shoulder bag with a flap.

The first sample of the shoulder bag sold by HushTug had a flap design, but the final specification was changed to a design without a flap.

HushTugのレザーショルダーバッグブラック

This time, it's the flapped version.

The size is close to a square shape, but we paid close attention to the angle of the flap and intricate details, making adjustments in 3cm increments.

As a result, it has a very well-balanced design.

Additionally, a zippered pocket is placed on the back, allowing for storage of smartphones and other items.

HushTugのフラップショルダーバッグの1stサンプルの裏面のジップポケット

A feature of this sample is the use of matte black hardware.

This hardware is used for parts called D-rings and snap hooks, which are rotatable and detachable components.

HushTugのフラップショルダーバッグの1stサンプルの金具

The shoulder strap uses polyester material tape.

HushTugのフラップショルダーバッグの1stサンプルのショルダーベルト

It uses the same material as the strap for the "2-way square bag" introduced in a previous sample review article, making it thick and sturdy.

*Click on the image to jump to the article.

With a width of approximately 38mm (just under 4cm), it features an adjustable loop-type fitting, allowing for free adjustment by both tall and short individuals.

The overall design is based on black, making it versatile and easy to match with various fashion styles.

Interior and Storage

HushTugのフラップショルダーバッグの1stサンプルの収納感

Next, I will introduce the interior construction.

First, a smartphone can be completely stored in the back zipper pocket.

The bag's opening and closing feature a magnet, ensuring secure closure.

HushTugのフラップショルダーバッグの1stサンプルの開閉部分のマグネット

For the interior lining, we used "Siesta," a polyester material, just like in the curved body bag.

HushTugのカーブドボディバッグブラック

We adopted a black lining, giving it a calm impression.

Additionally, the interior features an ordinary pocket called a "slip pocket".

HushTugのフラップショルダーバッグの1stサンプルの内装のポケット

Furthermore, the brand logo is located on the back side of the bag.

HushTugのフラップショルダーバッグの1stサンプルの内装のブランドロゴ

Next, I will test its storage capacity.

HushTugのフラップショルダーバッグの1stサンプルの収納感

350ml plastic bottle → can be fully stored

Compact wallet → can be stored


HushTugのコンパクトウォレットのラインナップ


Mobile battery → can be stored

Key case → can be stored


HushTugのレザーキーケースブラック


Pouch → can be fully stored
HushTugのコンパクトポーチブラック



Even when stored, the bag's silhouette remains intact, allowing for a neat and tidy carry.

About points for improvement

As I used this sample, I found a few points for improvement, which I will introduce.

1. Changing the plating method of the hardware

HushTugのフラップショルダーバッグの1stサンプルの金具

This time, we used hardware with a new matte black plating process.

While common silver and gold plating involves immersing the hardware in liquid for processing, this black plating method involves rotating the hardware with powdered substances.

However, it was found that the plating is prone to peeling when the metal parts come into contact.

In particular, plating has peeled off in areas where the D-rings and snap hooks interfere with each other, which detracts from the sense of luxury. Therefore, we plan to change the structure to avoid contact between the metal parts.

For example, we are considering a method of inserting leather to prevent the metal parts from interfering with each other.

2. Adjusting the size

HushTugのフラップショルダーバッグの1stサンプル

While the current design is close to a square, we plan to extend the vertical length by about 2-3cm to create a more rectangular shape.

The flap shape and gusset construction are well-finished, so these parts will remain as is.

3. Changing the position of the interior logo

HushTugのフラップショルダーバッグの1stサンプルのブランドロゴの位置

It was discovered that the brand logo on the interior catches when items are put in or taken out, if the flap is open.

Therefore, we plan to change the logo's position, placing it along the edge (the rim of the bag).

This will reduce stress when storing items and make the bag more comfortable to use.

Summary

While the design and functionality of this mini shoulder bag sample turned out very well, several areas for improvement were also identified.

We will address these points to create an even more user-friendly product.


Information on Physical Stores

HushTug池袋店舗

In addition to our online store, HushTug also has physical stores.

You can see the bags available online in person. You can also purchase new items on the spot, so please feel free to stop by.

*We only accept cashless payments. Please note that cash payments are not accepted.

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