[HushTug] The first sample of the 2-way square bag is complete!
Hello, I'm Nakajima, a designer at HushTug.
Today, I'd like to introduce a new sample that has just been completed.
This sample is the first prototype.
While its silhouette is similar to a square business bag, it incorporates some features and a user experience that are new for HushTug.
I will now introduce its specifications and design in detail.
Introducing the sample
First, here is the finished sample. The shape is similar to a square business bag, but it has ample gussets and a firm, structured feel.
In a new venture for HushTug, this bag features a 2-way design.
It can be carried by hand or worn over the shoulder with an attached shoulder strap.
We received many requests in YouTube comments for a "square business bag," and particularly for a "2-way type," so we decided to create this prototype.
Size comparison
Let's compare the size of the square business bag with this new sample.
It's about one size smaller, with slightly more compact height and width.
However, it is designed to accommodate a 13-inch PC and A4 files.
The previous square business bag was specifically designed for business use, so it wasn't a 2-way type. The reasons were:
- A 2-way business bag might compromise its appearance.
- Attaching a shoulder strap increases the risk of damage to the attachment points.
However, with this new sample, we have controlled the capacity and added reinforcement, ensuring durability even with a shoulder strap attached.
Additionally, this bag is also designed for casual use, which is why we adopted the 2-way specification.
Shoulder strap design
When the shoulder strap is removed, it has a business-like design similar to the square business bag.
However, it is also designed to match casual outfits for everyday outings or set-up styles.
The idea is to primarily carry it by hand, and use the shoulder strap when the bag gets heavy or when traveling by train.
Furthermore, to prevent the handles from getting in the way when slung over the shoulder, we designed the handles to be shorter and embedded.
This bag is not intended to be worn diagonally across the body; it is designed for resting comfortably on the shoulder.
Design changes
Based on feedback for the square business bag, we have made the following changes to this sample:
-
Added magnetic closure
-
Added accent zipper to the exterior
-
Shoulder strap material
Many customers requested a magnet for the square business bag, so we incorporated one into this sample. However, the length is a bit short, so we plan to add a bit more allowance in the second sample.
For those who prefer a simple design, it's possible to carry the bag with the plain side facing out. Considering usability, we are considering adding a zipper pocket to the interior.
The shoulder strap is made of thick, glossy polyester material to avoid a cheap look. We paid attention to ensure it doesn't feel flimsy and maintains a high-quality design.
Interior design
The interior pocket configuration is as follows:
-
One zipper pocket
-
Lining adjustment
Since there's an exterior zipper, the interior zipper pocket is placed on only one side. This design allows for smooth insertion and removal of items without interfering with the exterior pocket.
In the first sample, the lining had a little too much give, so we plan to adjust it to a more streamlined design for the second sample. We are also considering adding a bottom plate, as used in the square business bag.
Actual storage test
-
13-inch PC
-
Long wallet (round zipper type)
-
500ml plastic bottle / folding umbrella
- Designed to conceal contents
→ Can be stored. However, it interferes with the magnetic closure, so we are considering size adjustments.
→ Does not fit horizontally, but can be stored vertically. → We plan to adjust the depth of the pocket.
→ Can be stored without issues.
→ To prevent stored items from being visible from the front of the bag, the gusset is designed to be 1 to 1.5 cm lower.
Summary
This time, we introduced the first sample of the new 2-way square bag. As it is the first sample, we plan to identify areas for improvement through actual use and adjust them in the second sample.
Currently, the following improvements are being considered:
- Size adjustment (considering PC storage)
- Magnetic closure length adjustment
- Eliminating excess lining material
- Considering adding interior pockets
- Shoulder strap improvement
...and more.
The second sample is likely to be completed and available for sale next year.
We would be delighted to receive your feedback in the comments, such as "This size is great" or "I'd like to see this improved!"
▼Click here if you want to watch a video of this article▼
Information on physical stores
HushTug operates physical stores in addition to its online store.
You can actually see and touch the bags available online. You can also purchase new items on the spot, so please feel free to visit us.
※We only accept cashless payments. Please note that cash payments are not accepted.