We're releasing new colors for our quilted bags!
Hello! I'm Kuramoto, in charge of women's product development at HushTug.
This time, I'd like to introduce the new color, pink beige, of our popular women's product, the "Quilted Bag."
We already sell the black version, but this time I've put together everything from the inspiration for its development to its particular features and storage capacity.
In addition to its cute appearance, it is designed with meticulous attention to detail to ensure comfortable everyday use.
Please read to the end.
Development Process
Having previously planned standard items such as business totes, backpacks, and makeup pouches, this time we started by "giving shape to something I simply wanted for myself."
The quilting specification was chosen for this.
Because the visual impact is strong, the precision of the finish directly affects the perceived quality, so although it is difficult, we dared to take on the challenge.
Key Features
1. Quilt Design
Our greatest attention to detail was given to the appearance of the quilting.
We consulted with artisans to fine-tune the size of the stitches and the puffiness, as these elements determine the overall impression.
Quilting is a challenging specification, but it greatly impacts the finished product, so we paid particular attention to it.
2. Usability
The handles are stabilized with internal core material, and an external pocket on the back allows for quick access to a smartphone or other items.
There are also three slim pockets for storing lipsticks, making touch-ups on the go quick and easy.
3. Material Selection
To match the quilted aesthetic, we used smooth leather with a subtle grain, giving it a more feminine touch.
The texture of the leather is slightly different from our usual HushTug products, so repeat customers will surely enjoy this distinction.
Sizing
The dimensions are 18.5cm wide, 15cm high, and 10.5cm deep.
It is designed to have a flattering size when worn.
The shoulder strap is 100cm long.
This was a particularly important point of focus; we adjusted the length to ensure it would sit at the most flattering and practical position for people of all heights, leading to this final length.
Due to manufacturing constraints, adjusting the length of the chain shoulder is not straightforward, so we carefully refined the length from the second sample to the final one.
Summary
Today, I've introduced the "Quilted Bag" in its new pink beige color, covering its development process, production details, and storage capacity.
It's available at HushTug's Harajuku and Ikebukuro stores, as well as online, so if you're interested, please check it out.
▼Related video here▼
Store Information
In addition to our online store, HushTug also has physical stores.
You can purchase new products on the spot, so please feel free to stop by.
*Please note that only cashless payments are accepted. Cash payments are not possible.
