Adult men should carry leather backpacks! I used to be against it, thinking "business people should carry them..." but when I tried using one, it was just too good.

2024/09 HushTug Editorial Department

When walking down the street, have you ever seen a business person in a suit carrying a leather backpack?

This is the square backpack, an item that has become increasingly standard in recent years.

As a man in his 30s, I even thought that wearing a backpack with a suit was a bit of a no-no, but after trying it out, I found it to be so great that I decided to review it.

Popular square backpack from "HushTug"

Let me introduce myself again. My name is Toda, and I am the representative of the leather brand HushTug.

It's in the middle of the photo

The products used this time are from HushTug, the leather brand he runs himself, so you might be thinking, "Is this just a promotional ad?" but let me just ask you one thing.

To be honest, even though it was my own product, I was completely against the "suit + backpack" combo.

The square backpack was conceived by an employee in charge of product development, so my personal understanding was that it was simply "something that was popular among business people who don't care about manners or dress code."

This is an item that would never have been considered as an option for me to use in business situations until now.

I didn't even think it was something a sophisticated business person would use, but when we started selling it , we sold over 400 units in just a few months, and we also received a lot of positive reviews.

Naturally, the customers who have bought my clothes are not all young people; most of them are in their 30s like me, and they range from people in the IT and fashion industries, where dress code is not strict, to people in the financial industry who wear sharp, custom-made suits .

Until now, I thought that wearing a backpack with a suit was a bit of a heresy (lol).

However, seeing how highly rated it was among business people, I was tempted and decided to actually give it a try.

To tell you the results, it was so great that I confronted the employee who recommended it to me, asking, "Why didn't you tell me about it earlier?"

From here, I'd like to introduce three reasons why I personally think square backpacks are recommended for adult men .

1. Its smart design is obvious at a glance, and its comfort makes it ideal for commuting.

The first thing I felt was, surprisingly, that this is a bag that adult men like me, especially those of my generation who are active both at work and on their days off, should have.

- Crowded trains during rush hour - Traveling with one hand occupied by an umbrella on a rainy day
・Travel or business trips where you need to carry a laptop computer and other items (such as a change of clothes)

This is a situation that adults often find themselves in. When you want to carry your essential items such as a PC, A4 documents, and a folding umbrella while still looking smart, a square backpack is the perfect choice.

To be honest, I had never used a backpack for work before due to some preconceived notions, but I was so impressed by how light and comfortable it was.

This backpack is especially comfortable for situations where one hand is occupied, such as when using an umbrella in the rain or carrying a briefcase, which are common occurrences during your commute .

If you carry a bag by hand or over your shoulder, your hands will be occupied.

・It takes time to take out my smartphone or commuter pass. ・Opening and closing an umbrella requires one hand, which is clumsy.

Scenes like these build up as everyday stress.

With a square backpack, you don't have to worry about any of that stress.

Furthermore, the design is so sophisticated that acquaintances who are known for their good fashion sense have asked me, "Where is that backpack from?" even when wearing a suit, and so far I have not noticed any disadvantages to using a square backpack for commuting.

② With its “calculated storage capacity,” it is also great for travel and business trips.

This depends on the brand and product, but in the case of square backpacks, the size is perfect.

When considering the various situations introduced in ①, many existing products can only hold the bare minimum, such as a PC and an A4 notebook, which limits the usage scenarios considerably.

For example , the size is not too large, so it's extremely convenient; it can just about fit all the essential items you need when traveling or on a business trip , such as a change of clothes , a large folding umbrella , and a thick pouch.

There are other square backpacks with a similar appearance, but very few of them have the wide opening seen above, and I personally really like that I can use it without stress no matter how much luggage I have.

3. A subtle point of differentiation: the ultimate simple design

What I noticed while carrying it myself, and also while reading customer reviews, is that "square backpacks have an overwhelmingly beautiful silhouette."

It was previously thought that this was an item that did not go well with a men's suit because it was simply "not suitable for a business setting." However, a genuine leather square backpack looks natural whether worn with formal attire such as a jacket or casual attire such as a T-shirt and jeans.

Casual backpacks with their typical rounded shapes tend to go with a specific outfit, but men's square backpacks tend to come in muted colors like black or navy blue and tend to have basic shapes, making them an item that can subtly add a trendy touch to an outfit .

This might not suit such a person.

However, of course, there are some people for whom a square backpack doesn't suit them .

These are people who have no interest in dressy clothes or who don't like to adopt new styles .

For example, a square backpack is a good item if you want to wear simple, clean clothes when commuting or going out, but it may be a little difficult to match a square backpack with a casual street fashion.

Also, the size of a typical square backpack is obviously larger than a sacoche or body bag. It may not be suitable for people who don't carry a laptop or books, or who are not looking for a backpack for traveling.

People who feel like, "I've been sticking to using business totes and briefcases even though they're a bit of a hassle, but maybe a backpack would be fine if it has a good design?" are the ones who will be most comfortable using a square backpack. So, for those who feel like , "I don't feel any hassle at all and I want to continue with the way I have been," I would recommend a basic tote bag rather than a square backpack.

A square backpack recommended for commuting

Just as I was impressed by how comfortable the square backpack was when I used it for the first time, I think the HushTug square backpack is "recommended for anyone who wants to use a backpack for commuting."

- Functionality designed with business in mind - Made from Japanese genuine leather for a luxurious feel - Exceptional value for money for a genuine leather square backpack made in Japan

These three reasons are why it is a great backpack to use for commuting.

Functionality designed with business in mind

Hidden zipper (also on the other side)

As the name suggests, square backpacks all tend to be similar in shape, but even among square backpacks there are significant differences in the details of usability, with some even having only one main zipper.

The hidden zippers on the back on both sides are perfect for taking out your commuter pass or employee ID, and if you have a smartphone you can also use them to notify you of vibrations when you receive calls or other notifications.

4-level adjustable shoulder strap

Also, if you want to wear it with a suit, it is essential to be able to adjust the fit to suit your height.

Another key point is that the belt is made of full leather on both sides, rather than a cheap-looking mesh material.

Made from domestically produced genuine leather for a luxurious feel

Square backpacks are sometimes made from materials like nylon, but they can have a more casual feel and look cheap.

Above all, the beautiful "square shape" can only be achieved using sturdy, genuine leather, so it can even be said to be something completely different.

Of course, some people may be fine with that, but a high-quality square backpack made from genuine leather can be used regardless of outfit or situation.

Considering its versatility, as it can be used not only for everyday commuting but also on dates and formal occasions, genuine leather is the best choice.

Exceptional value for money for a genuine leather square backpack made in Japan

The only drawback to genuine leather products is the high price.

If you actually look into it, you'll find that it's not uncommon to find similar square backpacks made from sturdy genuine leather selling for over 70,000 to 100,000 yen .

HushTug's square backpack was designed with cost-effectiveness in mind, based on customer feedback, so even though it is made in Japan and made from genuine leather, it can be purchased for less than 40,000 yen.

An unprecedented number of pre-orders for the first sale! Over 85% of the items are highly rated.

We developed a square backpack and promoted it primarily among our existing customers . Within just a few days, over 100 people had requested reservations, and most of them ended up buying one when it was released.

Furthermore, most of the reviews from customers who have purchased the product are highly rated, with over 85% giving it 4 stars or more .

Actual reviews
(You can slide it sideways)

Also, when we talk to our customers, they seem to be particularly satisfied with the "good value for money ."

Normally, products are produced in factories and then shipped through several other companies before reaching customers, but HushTug manages everything from production to sales in-house, allowing us to offer genuine leather at affordable prices.

What's more, it comes with peace of mind support that allows you to return or exchange the product free of charge for any reason within one month of purchase, no matter how much you use it .

HushTug products are not sold in department stores or shops, so they can basically only be purchased through our online store.

・I want to try a genuine leather square backpack, but I'm not sure if it will suit me...
・I'm worried about buying online in the first place because the product might be different from what I expected.

For such people, we would like to reiterate that "for any reason, no matter how much you use the product, you can return or exchange it free of charge within 30 days ."

With free returns, you can’t go wrong, so if you’re considering a square backpack, be sure to give it a try.