#1What is HushTug?

HushTug is a leather brand that offers high-quality, simple leather products at affordable prices.

At the same time, by carrying out most of our leather production and sewing in Japan, we aim to solve social problems faced by the Japanese leather industry, such as a shortage of successors.

Thus, we are a social brand that aims to preserve the tradition of the Japanese leather industry for future generations through our brand operations.

#2About HushTug's Pricing

At HushTug, we value cost performance.

"Improve quality while keeping prices low."

To achieve these seemingly contradictory goals, we chose a business model where:

We handle everything from product planning and development to sales and post-purchase support in-house,

and cut costs as much as possible, excluding material and labor costs.

Since there are no intermediaries, we can cut unnecessary costs and provide highly cost-effective products.

#3The Makers' Vision

Most of HushTug's products are made by D.bell (formerly Handbag Suzuki).

We pour all the knowledge gained over 90 years of our company's history into our products to ensure customer satisfaction.

Through HushTug, we aim to solve the problem of a shortage of successors in the leather industry and pass on Japan's wonderful traditions to future generations.

Please take a look at our work in the page below if you'd like.

View Studio Page

#4Our Thoughts on Selling Prices

At HushTug, with the desire to pass on traditional and excellent manufacturing techniques to future generations, we are committed to selling products at appropriate prices, and will raise prices if necessary to ensure that artisans are properly compensated.

Furthermore, to prevent customers who have supported HushTug from feeling sad that "the price is lower than when I bought it," we will, in principle, not lower product prices in the future, making the current price the lowest price.

Please take a look at our thoughts on price increases on the page below if you'd like.

Our Thoughts on Continuous Price Increases

#5Beware of color transfer and fading.

Due to the nature of genuine leather, using it when wet can cause color transfer and fading.

Please be especially careful in summer when you tend to sweat.

The following methods can help prevent color transfer to some extent. Please check them as well.