A bag that has abandoned rationality and gained a unique personality
Hello! This is Kase from HushTug.
HushTug products generally have a good reputation among business people.
Among them, did you know that there is a bag that is highly praised by enthusiasts?
It's called the "Overlay Backpack."
In fact, this product was produced using a process that is different from previous products.
This time, we will share the appeal of this overlay backpack through the product's production process.
When are HushTug products born?
Basically, the production of HushTug products is
I get ideas from employees through meetings and research market information, etc.
Basically, we start by asking ourselves, "What do our customers want?"
But the overlay backpack
Production began without taking into account any so-called "customer feedback."
Pursuing the designer's idea of "It would be nice if there was a bag like this"
The origin of the overlay backpack.
It was Nakajima, a product developer and designer of HushTug.
It is about thoroughly pursuing the idea of "It would be nice if a bag like this existed."
This is the complete opposite of the approach mentioned earlier, where we start creating products by listening to customer feedback.
Based on the idea of "Let's just make and sell what we think is good,"
Work has begun on a new backpack.
A production process that deliberately avoids waste
The overlay backpack is made in the following ways:
"There is absolutely no compromise in terms of design."
Of course, we also pursue design for our other products, but the way we do so is different.
In the production process of other products
This involves checking whether there are any unnecessary parts in order to reduce the price and eliminating waste.
However, this process is not included with the Overlay Backpack.
"Make designs that people will want to own!"
It was created based on that one point alone.
A design that is far from efficient
As a design
- The top opening is designed to be tightened, and the tightening string is also made of leather.
- The lid to close the opening is also made large out of leather.
The Overlay Backpack incorporates structures such as these that HushTug would not normally make.
In fact, from the standpoint of efficiency, a structure like this one with a string to tighten the opening would never be adopted.
This is because more leather would be used and the processing work would become more difficult.
By abandoning rationality, we have created a bag with a unique personality.
The overlay backpack is designed using luxurious Himeji leather.
It has become a hidden hit among HushTug products.
In fact, many customers tell us about its merits in the showroom,
"A bag that you will never see anyone else wearing around town"
This is a very important point for bag lovers.
We hope you will enjoy this most luxurious bag in HushTug's history.
Finally
Today we introduced you to the "Overlay Backpack."
For HushTug, which has always had the concept of "simplicity,"
Creating a product that thoroughly pursues design was also a new endeavor for us.
Each and every HushTug product has a unique story behind it.
We would like you to know the history of the product you purchased.
I hope you look forward to reading my future blogs.
