Business Tote Pink Beige

#1 What is HushTug?

HushTug is a leather brand that offers high-quality, simple leather products at affordable prices.

At the same time, by carrying out most of the leather production and sewing within Japan, we aim to solve social problems facing Japan's leather industry, such as a lack of successors.

In this way, it is a social brand that aims to preserve the traditions of Japan's leather industry for future generations through its management.

#2 HushTug Pricing

At HushTug, we value value for money.

"Improve quality but keep prices down"

In order to realize these two seemingly contradictory goals, we chose to

We carry out all of our operations in-house, from product planning and development to sales and post-purchase support.

This is a business model that cuts costs other than material costs and labor costs as much as possible.

Because there are no middlemen, we are able to cut unnecessary costs and provide products with high cost performance.

#3 Creator's thoughts

D.bell (formerly Handbag Suzuki) is the manufacturer of many of HushTug's products.

We pour all of the knowledge we have gained over our 90-year history into our products to ensure customer satisfaction.

Through HushTug, we hope to solve the problem of a lack of successors in the leather industry and preserve Japan's wonderful traditions for future generations.

Please take a look at the page below to see our work in progress.

# 4Our thoughts on the selling price

At HushTug, we want to preserve traditional and excellent manufacturing techniques for future generations, so we are committed to selling our products at fair prices, raising prices if necessary, and paying our craftsmen a fair wage.

In addition, to prevent customers who have supported HushTug up until now from being disappointed that the price is now cheaper than when they first bought it, we will not be lowering the prices of our products in the future, so the current price will be the lowest price.

Our thoughts regarding the price increase of our products are summarized on the page below, so please take a look if you are interested.

#5Please be careful of color transfer and fading.

Due to the characteristics of genuine leather, using it while wet may cause color transfer or fading.

Please be careful in the summer when you tend to sweat a lot.

The following methods can help prevent color transfer to some extent. Please also check them out.